Try These PPC Strategies for Your B2B Business

It’s easy to get stuck in a routine with your B2B PPC program.

You monitor your paid search campaigns and optimize them. And they seem to be working well.

So why change anything?

In short, the reason is that you don’t know what you might be missing.

Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted your industry, business, and competitors.

We’ve also seen plenty of changes in online advertising networks with lots of new functions and changes to existing functions.

If you’re still using the exact same strategies you were deploying in December 2019 – without testing other options – the new year is the perfect time to try something new.

If your product or service is expensive, complex, or sensitive, most people won’t convert online. They want to have a conversation first.

So you use call ads and call extensions to get them to call.

But then what typically happened?

You could see the number of calls and their duration in Google Ads. But you had no idea what was said or what happened next.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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