Ways to Drive More Calls – & Better Call Quality – with Paid Search

Oftentimes, calls can be seen as more valuable than forms.

Form fills still require a follow-up call – in which case a salesperson may or may not be able to reach the prospect. While with a call, the prospect is ready and waiting on the line.

Likewise, I’ve heard salespeople mention that they prefer calls to emails and other forms of electronic communication because they are confident that if they can speak to a person on the phone that they can close the sale – and possibly even upsell the prospect.

Plus, prospects that are calling are sometimes more likely to have an immediate need versus folks that fill out a web form.

Whether calls or forms are more valuable is something every business should determine using their own data to understand close rates, average sale value, and ROI of each for comparison.

Assuming you’re one of the many businesses that find phone calls to be a high priority for your business, then welcome! This post is for you.

In this post, we’ll walk through the many ways to ensure that you’re driving more calls while keeping a close eye on call quality.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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