Use Content Marketing to Seed Your Lookalike Audiences in 3 Steps

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

Content marketing, when done right, can produce remarkable results for a business.

This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals.

But the thing is, not everyone is effective in their content marketing efforts.

You’re probably already investing a considerable amount of your time and energy into creating great content but aren’t getting the desired results.

Regardless of what form of content you like to create for your audience, whether videos, blogs, or social media posts, you can use it as a seed to expand and grow your audience quickly by attracting more people that are just like your existing customers.

Without any doubt, your content shapes the way your audiences interact with your brand.

When you use blogging, videos, ads, or any other form of content to serve lookalike audiences, it increases the number of people who see and engage with your content or business.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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