As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work?
Let’s break it down.
In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).
Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions.