Search engine optimization (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time - and gets even more challenging with trends that change without a moment's notice. Google is anamorphous search engine which is popular (and even notorious) for rolling out changes in its search algorithms pretty often. The year 2019 brought fresh updates from Google - some radical enough to ensure a swift departure from the usual SEO effortsused by professionals in the past. From the V's (Video, Voice, and Vernacular) to the emphasis on local queries, Google is bringing a lot of changesas perthe changing internet consumption.