There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place to put a link back to your website. It’s best practice to “nofollow” this link so that the post doesn’t just appear as a way to manipulate your search rank, but is there to drive traffic back to your site.