If you want to rank well in organic search, you need links.
Google has told us as much, revealing that links are one of the top 3 ranking factors.
Quality links increase the overall authority and trustworthiness of a page.
Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.
Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not needed, and only a dab of brand mentions.
Link building was all about quantity instead of quality.
But then the term “link building” began to transform.
We heard new terms like link earning, link giving, link acquisition, and relationship building.
Link earning is about building relationships, being a part of a community, and developing content ideas that are actually worth sharing.
This emphasis on quality, meaning, and engagement has restored balance to the link building universe.
But you also need a diverse link profile.
That’s where this link building checklist comes in.
What follows is a recap of everything we will discuss in our link building guide so far, with tasks broken down by month and week.