El blog de Stanley (245)

Habits of Highly Ineffective SEO Professionals

Our work as SEO professionals can make or break a client's success. Learn seven bad habits to break if you want to be more effective.

Being ineffective at any job is a bad thing.

Being an ineffective SEO professional is an especially bad thing.

Why?

Because our work can make or break a client.

We’re capable of getting a site banned in Google.

And we’re capable of tripling online sales.

We can also sometimes skate by on not…

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Añadido por stanley el agosto 12, 2020 a las 2:53pm — No hay comentarios

What Is a SERP: A Visual Guide to Google Search Results & Features

There's much more to search engine results pages (SERPs) than 10 blue links. Here are all the SERP features you need to know for SEO today.

Google is always trying out new things, especially when it comes to its search results.

After all, with billions of searches conducted every day by users, Google is the world’s most popular choice for finding information online.

But Google’s constant tinkering and…

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Añadido por stanley el agosto 12, 2020 a las 2:39pm — No hay comentarios

Google Suffers Massive Glitch

Google suffered a glitch that negatively impacted search quality. This was not an update. It was a mistake of some kind.

Google’s search algorithm suffered an unprecedented glitch that affected search results.

Many in the search community believed it was an update.

The Google search glitch was keenly felt in Europe as well as Asia and all English speaking countries.

Google’s search glitch appeared to affect all languages, countries,…

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Añadido por stanley el agosto 11, 2020 a las 2:34pm — No hay comentarios

Should You Buy & Redirect Expired Domains?

Today’s Ask an SEO question is a fun one that’s sure to start lots of controversy, so I’m asking our editors if they can do something we rarely do: enable comments for this post!

In the spirit of controversy, let’s foster that and see what happens.

Redirecting expired domains is something that’s been around in the SEO world since about 30 seconds after the first SEO discovered PageRank.

It’s been around so long that the…

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Añadido por stanley el agosto 11, 2020 a las 2:26pm — No hay comentarios

A Guide to Building & Scaling Your Global SEO Program

Looking to build an enterprise SEO program that can scale globally? Read this to learn how to get your organization's international SEO strategy in place.

Oftentimes in the SEO community and industries in general, the concept of “” is associated with website size rather than organization size.

When in reality, enterprise SEO is a large-scale, strategic approach to search in an organization.

There is no hard-pressed rule where if you have X number of…

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Añadido por stanley el agosto 10, 2020 a las 2:06pm — No hay comentarios

Why Google Shows Black Doctors in a Search for White Ones

A Google search for White American Doctor shows Black doctors. Search results that go wrong provide clues about how Google ranks web pages.

Google’s Danny Sullivan Tweeted an explanation of why it appeared that Google favored images of African American doctors for search queries that were explicitly about Caucasian doctors.

On first glance it appears that either Google is broken or perhaps that the search results are showing an underlying bias toward images…

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Añadido por stanley el agosto 10, 2020 a las 1:54pm — No hay comentarios

Can PageRank Predict the NHL Playoffs?

PageRank has been really good at measuring the authority of webpages. But can it be used to find the most authoritative team in the NHL playoffs? Today I want to take a break from SEO to talk about sports – specifically hockey – in terms of SEO concepts.

The 2020 NHL playoffs are (finally) underway.

So in the spirit of debate, let’s find out if it’s possible to measure sports using SEO techniques – and ultimately predict the next NHL Stanley Cup champion. These days, all the…

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Añadido por stanley el agosto 6, 2020 a las 1:48pm — No hay comentarios

How (& Why) Search Engines Render Pages

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post. 

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post.

There is an interesting twist in how we think about indexing – and that is rendering.

When we think about ranking pages, we generally think about indexing.

That is to say, we generally think about the…

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Añadido por stanley el agosto 6, 2020 a las 1:39pm — No hay comentarios

SEO for Images: See What You’re Missing in Your Visual Search Strategy

Are you missing out on organic opportunities for image search? Learn how to boost your traffic from Google by optimizing images.

The visual aspect of communication and marketing has become increasingly important.

But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have?

In his  session,  detailed all the visual search opportunities you might be missing out on that can…

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Añadido por stanley el agosto 5, 2020 a las 1:25pm — No hay comentarios

How to Engage Your Organic Search Traffic on Social Media

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.

When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for search engines to bring another person to your website.

And most businesses are waiting on Google to hopefully bring another…

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Añadido por stanley el agosto 5, 2020 a las 1:15pm — No hay comentarios

Google Adds New Structured Data Properties to Estimated Salary Dev Page

Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.”

Estimated salaries can appear in the job experience on Google Search and as a salary estimate rich result for a given occupation.

Google added documentation for the optional jobBenefits and industry properties. While those properties are optional, they will…

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Añadido por stanley el agosto 4, 2020 a las 1:25pm — No hay comentarios

How Can I Set Up an SEO Agency?

Want to start an SEO agency? You need to look beyond your SEO skills. Read on and find out what it takes to become an SEO agency owner. 

Thirteen years ago I took the plunge and left the agency where I was working and started my own thing.

In those 13 years, I’ve been both poor and rich – in some cases at the same time.

Every day in my Facebook feed I see “consultants” promising a blueprint for starting an agency that will make a million dollars in just a…

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Añadido por stanley el agosto 4, 2020 a las 1:16pm — No hay comentarios

New Bing Webmaster Tools – Overview and Review

A major problem with many search marketing related dashboards is the navigation.

It’s as if some companies bury the most important functions behind layers of ambiguously labeled navigation links.

Bing Blogs has made it simple to click around and do things.

The left hand navigational panel is split into five main sections, plus two links at the bottom (User management and a beta URL Inspection tool).

That gives clear…

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Añadido por stanley el julio 30, 2020 a las 4:44pm — No hay comentarios

Everything You Need to Know About AMP & SEO

Ever since its launch, the AMP Project has been surrounded by controversy.

It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.

Essentially, putting your website on a diet to make it more attractive to users.

While there are glowing case studies, for many, the implementation was haphazard and the results confusing.…

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Añadido por stanley el julio 30, 2020 a las 4:33pm — No hay comentarios

Google Comments on Idea It Uses GA for Ranking Purposes

The idea that Google has used Google Analytics data for its own purposes is based on official statements by Google. These statements were unambiguous about Google using data from GA, but in anonymized or aggregated form.

Along the way there have been numerous  (but never any proof) that Google Analytics data was used for ranking purposes, such as for penalties.

And in 2008, Google announced an experimental product called, Google Trends for…

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Añadido por stanley el julio 29, 2020 a las 5:23pm — No hay comentarios

Bing URL Submissions WordPress Plugin Experiencing Issues

There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team.

Emails are being sent out to site owners who have installed the plugin to notify them of these issues.

Bing’s URL submissions plugin for WordPress  last week to quite a bit of interest from SEOs and site owners.

At this time there are already over 1,000 installs of the plugin, which shows…

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Añadido por stanley el julio 29, 2020 a las 5:11pm — No hay comentarios

On-Site Technical SEO Factors to Assess in an SEO Audit

I am in full agreement with both of these articles.

Whether it’s knowledge of programming, server architecture, website architecture, JavaScript, CSS, or whatever it is, having this knowledge will put you a step above the rest.

Technical SEO will help you optimize your own site, and identify issues on websites that non-technical SEOs can’t catch.

In fact, in some cases, it can be critical to perform technical SEO before ever touching link building.

Let’s examine…

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Añadido por stanley el julio 27, 2020 a las 11:34am — No hay comentarios

Hacking Attacks on Elasticsearch and MongoDB

Unsecured Elasticsearch and MongoDB databases have been targeted in hacking attacks that erase all data. There are no ransom demands.

These are being called Meow Attacks because they leave a telltale meow signature on server log files.

The attacks are targeting unsecured installations of Elasticsearch and MongoDB.

That may mean installations that are not protected by a firewall and are exposed to the public.

That also could be installations that do not…

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Añadido por stanley el julio 27, 2020 a las 11:27am — No hay comentarios

Google SERP Shows Amazon Ranked 9 out of 10 Spots. Danny Sullivan Says Google Not Broken

Google’s Danny Sullivan answered a question on Twitter Amazon dominating 9 out of ten search results for a query. It gives the appearance that Google has a domain diversity problem.

Someone posted a screenshot showing Amazon ranking nine web pages in ten search results for the query, 3 foot usb-c cables.

That’s arguably their best page for the keyword phrase, “usb-c cables 3ft” and the title tag isn’t really optimized for that keyword phrase.

Here is a site…

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Añadido por stanley el julio 24, 2020 a las 1:07pm — No hay comentarios

Why & How SVOD Providers Should Prioritize SEO

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services.

For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat – content must be easily discoverable.

“Content discoverability”…

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Añadido por stanley el julio 24, 2020 a las 1:02pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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