El blog de Stanley (201)

How YouTube Can Make Video Builder a More Useful Tool

I was an early fan of a free app called Directr for Business, which was designed for small and medium-sized enterprises (SMEs).

As I mentioned in a post on the Inked blog, 10 Helpful Tips To Improve Your Video Content Quality, YouTube acquired the video editing startup that developed the app in August 2014.

Directr’s unique storyboard-driven creation process gave digital marketing agencies the ideas, guidance, and tools they needed to create great HD video with just their…

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Añadido por stanley el junio 18, 2020 a las 5:31am — No hay comentarios

Google Advises Against Using Nofollow Links When Migrating Sites

Using nofollow links when migrating sites from one domain to another is not recommended, Google says.

Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast.

The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects.

In episode one of ‘Search Off the…

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Añadido por stanley el junio 18, 2020 a las 5:23am — No hay comentarios

Google Doubles Down On Guest Blog Links: Nofollow Them

Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years. But whenever I cover these statements, some SEOs are a bit shocked. Well, Google's John Mueller again over again said, nofollow them.

John said on Twitter when questioned about what he said earlier last week "essentially if the link is within the guest post, it should be nofollow, even if it's a…

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Añadido por stanley el junio 17, 2020 a las 5:16am — No hay comentarios

What Is Better for Product Pages & SEO: Content or Backlinks?

Ever heard of the phrase "content is king"? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!

“I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options:

  1. Create a separate platform that will aggregate information…
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Añadido por stanley el junio 17, 2020 a las 4:59am — No hay comentarios

How Advertisers Can Make the Most of Paid Media Right Now

Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers

During an economic downturn, ad market dynamics and ad buyer behaviors shift.

Amid these changes, it’s critical for consumer brands to continue to advertise.

Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy…

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Añadido por stanley el junio 16, 2020 a las 5:49am — No hay comentarios

Ways to Use Search Trend Data to Ideate & Create New Content

This was supposed to be the content marketing year for your business.

Your team had meticulous plans for generating content and improving revenue.

Then COVID-19 happened and all those plans seemed to have come to naught.

But wait.

Don’t give up just yet.

Your strategies and keyword research may no longer be relevant to the current pandemic market, but there is still room for adaptation.

Despite how dire the situation might seem, I can tell you that…

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Añadido por stanley el junio 16, 2020 a las 5:45am — No hay comentarios

Cumulative Layout Shift – Overview of 2021 Google Ranking Factor

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.

CLS is the unexpected shifting of web page elements while the page is still downloading. The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.

Minimizing CLS is…

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Añadido por stanley el junio 15, 2020 a las 5:06am — No hay comentarios

How Natural Language Generation Changes the SEO Game

Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.

The content generation technology and techniques I’m going to demonstrate in this column would seem out of a science fiction novel, but they are real and freely accessible now.

After I completed the coding experiments and started to write this piece, I pondered the positive and negative implications of…

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Añadido por stanley el junio 15, 2020 a las 4:47am — No hay comentarios

SEO Types And Its Benefits

The types of SEO techniques undertaken by SEO experts across the world are mainly divided into two broad categories, White Hat SEO and Black Hat SEO. And in some cases, Grey Hat is also considered as its significant part.…

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Añadido por stanley el junio 13, 2020 a las 12:23pm — 1 comentario

The Business Guide to SEO

search engine optimization is more important than ever. Google now processes more than 40,000 search queries every second, meaning that anyone who doesn’t use the different types of SEO will start to drop ranks at an alarming rate.

https://www.mediwietsite.nl/users/jacksonsmiley…
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Añadido por stanley el junio 13, 2020 a las 12:06pm — 1 comentario

Reasons Why People Visit Websites Today

Many people who are stuck at home are spending time online. Here are the top eight reasons why visitors check out websites nowadays.



Back in 2015, Think With Google published four new moments that every marketer should know.



They were mainly concerned with mobile use and listed these moments as follows:



I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online,…

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Añadido por stanley el junio 11, 2020 a las 11:37am — No hay comentarios

The Importance of an SEO Audit with Brian Harnish

Brian Harnish talks about how to approach SEO audits today and some tips for delivering reports that drive the most business value for clients.

For episode 199 of , I had the opportunity to interview , Sr. SEO Analyst at Bruce Clay, Inc.

Harnish talks about the common problem areas he encounters when conducting SEO audits, how to deliver an audit that drives the most business value, and more.

Brian Harnish…

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Añadido por stanley el junio 11, 2020 a las 11:27am — No hay comentarios

How Are Google’s Spam Fighting Victories

Google’s spam fighting efforts managed to keep user-generated spam at bay, which was reduced by 80% in 2018 and did not grow in 2019.

Link spam remains popular, but Google is getting better at detecting it. Moreover, Google confirmed paid links and link exchanges are even less effective now.

Google notes the progress it’s made to fight spammy sites with auto-generated and scraped content. These sites typically engage in behaviors that annoy or harm…

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Añadido por stanley el junio 10, 2020 a las 10:25am — No hay comentarios

Google Finds Over 25 Billion Spammy Pages Every Day

Google published its annual webspam report which quantifies the results of Google’s spam-fighting efforts in 2019.

Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today.

According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way.

For instance, Google’s webspam team discovers 25 billion spammy pages every day…

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Añadido por stanley el junio 10, 2020 a las 10:19am — No hay comentarios

What Is the Best Word Count for SEO?

How many words do you need to rank in first place? What is the optimum length of copy for SEO? Find out the truth behind word count and SEO.

How many words do I need to write?”

It’s a question I often hear when talking to clients about needing copy to enhance their pages.

The purpose of the copy, the detail it needs to contain and the audience it is speaking to are often secondary considerations.

For some reason, whenever an SEO mentions copy…

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Añadido por stanley el junio 9, 2020 a las 11:27am — No hay comentarios

How to Deal with Paginated Pages

The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.

This is a great question and one that can be really confusing to find good answers to.

Just over a year ago, Google to how they handle pagination.

And because many of us SEOs don’t put dates on our pages or never go back and update old posts, the web can be full of bad information about how to deal with…

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Añadido por stanley el junio 9, 2020 a las 11:17am — No hay comentarios

Google Says Some Guest Post Links Are Unnatural

Google's John Mueller commented on SEMRush's guest article outreach service. Mueller said it may result in unnatural links.

Google's John Mueller responded to a tweet about guest post outreach. He…

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Añadido por stanley el junio 8, 2020 a las 10:47am — No hay comentarios

How Long Does SEO Take?

Three specific criteria play a significant role in how long your SEO will take to get results: competition, inbound links, and content.

One of the most common questions I get as an SEO professional is “How long does SEO take?”…

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Añadido por stanley el junio 8, 2020 a las 10:41am — No hay comentarios

How Long Does SEO Take?

Three specific criteria play a significant role in how long your SEO will take to get results: competition, inbound links, and content.

One of the most common questions I get as an SEO professional is “How long does SEO take?”

It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved.

This is because, in addition to all of…

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Añadido por stanley el junio 8, 2020 a las 10:40am — No hay comentarios

Google Featured Snippets Update

Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.

Google SearchLiaison announced via Twitter that Google had updated Featured Snippets. Clicking on many featured snippets will take a user directly to the text that is relevant to the search query.

This change isn’t happening to all featured snippets. It’s only happening where Google has a high confidence of…

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Añadido por stanley el junio 5, 2020 a las 2:35pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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