Blog de Stanley -- Archivo junio 2020 (39)

Top Tools for Bulletproof SEO Content Strategies

Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review.

Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows.

Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations.

Choosing the right tool to add to your workflow largely depends…

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Añadido por stanley el junio 26, 2020 a las 12:14pm — No hay comentarios

SEO Seasonality: Overcoming the Dips During the Slow Season

Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.

Every business has some degree of seasonality.

Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting.

Here is a process for diagnosing a seasonal SEO issue, tactics for overcoming the dips in the slow season, and advice for transitioning from slow to peak…

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Añadido por stanley el junio 26, 2020 a las 12:05pm — No hay comentarios

Schema Success Stories: Using Structured Data to Boost Traffic

Ever since Google announced the launch of Schema.org, as an open-source, collaborative effort of several of the leading search engines, SEO professionals have pondered how much time and effort implementing structured data on their sites is worth.

There are a lot of “good” things SEO pros can do to try to enhance rankings and traffic, so it comes down to a matter of prioritizing.

SEO professionals typically assign a higher priority to tasks and projects that have the best chance…

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Añadido por stanley el junio 25, 2020 a las 11:38am — No hay comentarios

How to Encourage Communication Within Enterprise SEO Teams

Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.

Communication in any organization is extremely important.

With enterprise SEO, communication is even more imperative to success.

A struggle that most enterprise organizations have is communicating across multiple teams, whether it be several SEO teams across a larger global organization or communicating SEO to verticals or…

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Añadido por stanley el junio 25, 2020 a las 11:27am — No hay comentarios

Google Creates a New Source of Traffic With Keen

A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.

Google has quietly announced a content discovery service called Keen. Keen is being referred to as a Pinterest competitor but that’s not entirely accurate.

Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of…

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Añadido por stanley el junio 23, 2020 a las 8:31am — No hay comentarios

Google Adds ‘Fact Check’ Label to Image Search Results

Google is bringing fact check information to image search results worldwide starting today.

This change is being rolled out today to help people navigate issues around determining the authenticity of images and make more informed decisions about the content they consume.

When you see certain pictures in Google Images, such as a shark swimming down the street in Houston, Google will attach a “Fact Check” label underneath the…

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Añadido por stanley el junio 23, 2020 a las 8:15am — No hay comentarios

Why Create Engaging Content?

It’s one thing to create SEO-friendly content but quite another to create content that converts that organic traffic into paying customers.

While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions.

Often, creating engaging content is as simple as “writing for the user” (i.e., writing content your target audience actually wants to read).

Ranking content for topics your audience…

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Añadido por stanley el junio 22, 2020 a las 7:11am — No hay comentarios

What Does It Mean to Create Engaging Content?

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a page?

Inspiring…

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Añadido por stanley el junio 22, 2020 a las 7:03am — No hay comentarios

Why Google Ads Might Not Be Working for You

When a Google Ads account struggles, there are usually some go-to areas to check out first. Here are seven common issues to look at and how to fix them.

Google Ads can feel like a difficult platform for advertisers to understand at times.

At its core, it seems simple: bid on keywords in real-time and get users to click on your ads.

The truth is, it’s a very robust platform that is starting to splinter into two use cases:

  • Those for more…
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Añadido por stanley el junio 19, 2020 a las 7:48am — No hay comentarios

How to Create Engaging Content

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, SEO-friendly content, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a…

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Añadido por stanley el junio 19, 2020 a las 5:50am — No hay comentarios

How YouTube Can Make Video Builder a More Useful Tool

I was an early fan of a free app called Directr for Business, which was designed for small and medium-sized enterprises (SMEs).

As I mentioned in a post on the Inked blog, 10 Helpful Tips To Improve Your Video Content Quality, YouTube acquired the video editing startup that developed the app in August 2014.

Directr’s unique storyboard-driven creation process gave digital marketing agencies the ideas, guidance, and tools they needed to create great HD video with just their…

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Añadido por stanley el junio 18, 2020 a las 5:31am — No hay comentarios

Google Advises Against Using Nofollow Links When Migrating Sites

Using nofollow links when migrating sites from one domain to another is not recommended, Google says.

Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast.

The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects.

In episode one of ‘Search Off the…

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Añadido por stanley el junio 18, 2020 a las 5:23am — No hay comentarios

Google Doubles Down On Guest Blog Links: Nofollow Them

Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years. But whenever I cover these statements, some SEOs are a bit shocked. Well, Google's John Mueller again over again said, nofollow them.

John said on Twitter when questioned about what he said earlier last week "essentially if the link is within the guest post, it should be nofollow, even if it's a…

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Añadido por stanley el junio 17, 2020 a las 5:16am — No hay comentarios

What Is Better for Product Pages & SEO: Content or Backlinks?

Ever heard of the phrase "content is king"? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!

“I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options:

  1. Create a separate platform that will aggregate information…
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Añadido por stanley el junio 17, 2020 a las 4:59am — No hay comentarios

How Advertisers Can Make the Most of Paid Media Right Now

Want to know which paid media channels can help you target audiences that are most likely to convert? Join our next webinar for agencies and advertisers

During an economic downturn, ad market dynamics and ad buyer behaviors shift.

Amid these changes, it’s critical for consumer brands to continue to advertise.

Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy…

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Añadido por stanley el junio 16, 2020 a las 5:49am — No hay comentarios

Ways to Use Search Trend Data to Ideate & Create New Content

This was supposed to be the content marketing year for your business.

Your team had meticulous plans for generating content and improving revenue.

Then COVID-19 happened and all those plans seemed to have come to naught.

But wait.

Don’t give up just yet.

Your strategies and keyword research may no longer be relevant to the current pandemic market, but there is still room for adaptation.

Despite how dire the situation might seem, I can tell you that…

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Añadido por stanley el junio 16, 2020 a las 5:45am — No hay comentarios

Cumulative Layout Shift – Overview of 2021 Google Ranking Factor

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.

CLS is the unexpected shifting of web page elements while the page is still downloading. The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.

Minimizing CLS is…

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Añadido por stanley el junio 15, 2020 a las 5:06am — No hay comentarios

How Natural Language Generation Changes the SEO Game

Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.

The content generation technology and techniques I’m going to demonstrate in this column would seem out of a science fiction novel, but they are real and freely accessible now.

After I completed the coding experiments and started to write this piece, I pondered the positive and negative implications of…

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Añadido por stanley el junio 15, 2020 a las 4:47am — No hay comentarios

SEO Types And Its Benefits

The types of SEO techniques undertaken by SEO experts across the world are mainly divided into two broad categories, White Hat SEO and Black Hat SEO. And in some cases, Grey Hat is also considered as its significant part.…

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Añadido por stanley el junio 13, 2020 a las 12:23pm — 1 comentario

The Business Guide to SEO

search engine optimization is more important than ever. Google now processes more than 40,000 search queries every second, meaning that anyone who doesn’t use the different types of SEO will start to drop ranks at an alarming rate.

https://www.mediwietsite.nl/users/jacksonsmiley…
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Añadido por stanley el junio 13, 2020 a las 12:06pm — 1 comentario

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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