Blog de Stanley -- Archivo marzo 2020 (19)

How SEO Agencies Can Stay Profitable During a Downturn

Being proactive in the face of economic downturns and natural crises is critical for any business.

One thing we learned from the 2008 recession is that marketing budgets are first to get cut – shrinking up to 30%.

That is why now is an important moment for SEO agencies to focus on the productivity and well-being of their teams, and above all, good client management.

Communication and care are crucial for navigating market uncertainties while transforming processes that…

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Añadido por stanley el marzo 31, 2020 a las 12:15pm — No hay comentarios

Ways to Use Social Media to Inform Your Keyword Research

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

  • Does your social media support or even ?
  • How does optimizing for search on social media affect your profile’s chance of showing up to new users?
  • And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly…

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Añadido por stanley el marzo 30, 2020 a las 1:53pm — No hay comentarios

Google Knows Who Wrote Which Articles

Does Google care about who created specific content on the web, and do they use that information for purposes such as ranking pages on the web?

We can’t be certain of that, but Google has filed patents about authors and provided ways for content creators to indicate that they have published something somewhere.

I have been interested in authorship long before I became involved in SEO, and saw it appearing in search-related patents.

One of my favourite writers and among…

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Añadido por stanley el marzo 30, 2020 a las 1:39pm — No hay comentarios

Google Trends is Useful During Coronavirus

Coronavirus is creating extreme change. The search community is heading toward Google Trends for insights. Google Trends is becoming more useful now in this moment than at any other time.

Google Trends offers a peek into search trends as the world goes through massive upheavals due to the coronavirus pandemic.



A useful way to discover insights is to view the different time phases, like a time lapse.

Use the time settings to see the differences across your region at…

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Añadido por stanley el marzo 27, 2020 a las 1:20pm — No hay comentarios

SEO After COVID-19: Opportunities to Start Working on Now

The world is currently in a state of confusion, panic, bewilderment, and uncertainty.

With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next.

But, we are a strong group, and we will get through this.

It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised for quicker recovery.

To start…

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Añadido por stanley el marzo 26, 2020 a las 12:27pm — No hay comentarios

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

A…

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Añadido por stanley el marzo 24, 2020 a las 12:35pm — No hay comentarios

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

A…

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Añadido por stanley el marzo 24, 2020 a las 12:35pm — No hay comentarios

Facebook Bans More Types of Ads in Response to COVID-19

Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19.

This includes ads for:

  • Hand sanitizer
  • Surface disinfecting wipes
  • COVID-19 testing kids.

Previously, Facebook had already banned ads for medical face masks.

“This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern.

In addition, if Facebook detects abuse…

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Añadido por stanley el marzo 20, 2020 a las 10:56am — No hay comentarios

Powerful Tips to Leverage SEO & PPC for Mutual Benefit

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.

Often we target the same audiences with both channels and within them find ways to align them.

In some organizations, PPC and SEO are done by the same person or people.

In others, though, there are teams that are siloed and separate from each other.

Regardless of how our paid and organic search teams or efforts are structured, we can benefit from sharing…

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Añadido por stanley el marzo 19, 2020 a las 10:32am — No hay comentarios

The Don'ts of Link Outreach

Since my son became a toddler, I’ve found myself saying, “Don’t do that!” more and more often…so, I thought I’d leverage this newfound “skill” for my column here on Search Engine Journal!

In all seriousness, I manage our blog at Page One Power and get numerous link requests each day, and I keep seeing the same mistakes or poor practices cropping up time and time again.

While it’s merely a minor annoyance for me to receive these emails, there is another person on the other end…

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Añadido por stanley el marzo 18, 2020 a las 9:45am — No hay comentarios

Google Crawl and Indexing Update March 1, 2020

In late 2019 Google announced a two-part update to how it treats nofollows. The first part that affects rankings has already happened. The second update that affects crawling and indexing rolls out on March 1, 2020.

What is the March 1 2020 Nofollow Update?

The change will affect the crawling and indexing of nofollow links. Google previously treated nofollow links as a directive. Google obeyed the nofollow link attribute and didn’t crawl or index them.

This changes on March…

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Añadido por stanley el marzo 17, 2020 a las 11:13am — No hay comentarios

Things You Should Never Do During Link Outreach

Since my son became a toddler, I’ve found myself saying, “Don’t do that!” more and more often…so, I thought I’d leverage this newfound “skill” for my column here on Search Engine Journal!

In all seriousness, I manage our blog at Page One Power and get numerous link requests each day, and I keep seeing the same mistakes or poor practices cropping up time and time again.

While it’s merely a minor annoyance for me to receive these emails, there is another person on the other end…

Continuar

Añadido por stanley el marzo 16, 2020 a las 11:06am — No hay comentarios

How to Find Unnatural Links to Your Site & What to Do About Them

Unnatural links can fall into one of two camps.

There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on.

These are the types of obvious bad links that can result in you getting a Google manual action.

Then there are the unnatural links that blur the lines – even if you don’t realize it.

The guest blog post, press releases, sitewide footer, directories, etc.

Both types…

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Añadido por stanley el marzo 16, 2020 a las 10:34am — No hay comentarios

Do Paid Links Help Sites Rank?

I believe that the average SEO and publisher are unable to understand why a site is ranking. The average SEO tends to seize on the most obvious clue, convinced that the most visible clue is the explanation. This results in a false diagnosis.

This may explain Mueller’s experience. People who don’t know how to identify why a site is ranking are self-selecting to show John their “proof” that is really just a red herring.

People with more experience understand that paid links can…

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Añadido por stanley el marzo 13, 2020 a las 6:58am — No hay comentarios

How Much More Effective Are Headings Than Formatted Text?

Howdy and greetings fellow SEJers. Today’s Ask an SEO question comes from Andrew in Wantagh – and the answer is not “it depends.”

Andrew asks:

“How much more effective are headings than formatted text?”

The first thing we’re going to Wantagh do is to define what we mean by “headings” and “formatted text.”

For purposes of this post:

Headings will refer to H tags.

The formatted text will simply mean text that’s wrapped by a span or a div with some sort of…

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Añadido por stanley el marzo 13, 2020 a las 6:25am — No hay comentarios

How to Improve Your Content with Social Media

We know that a successful social media strategy requires delivering high-quality and engaging content to users.

But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience?

Absolutely.

It’s so important that content and social media feed off one another and work together in this nature.

This is what sets truly great digital marketing strategies apart from the rest.

While there are endless…

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Añadido por stanley el marzo 11, 2020 a las 12:09pm — No hay comentarios

How Much More Effective Are Headings Than Formatted Text?

There’s a lot of misinformation about H1 tags in the SEO community these days, so this is a great question.

I think a lot of misinformation stems from the fact that Google seems to be evolving faster than SEO professionals update their checklists or ranking factor lists.

There used to be a time in SEO where things like using a <b> tag vs. a <strong> tag actually mattered. The same was true for H tags.

There may have been a time where having multiple H1 tags…

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Añadido por stanley el marzo 11, 2020 a las 10:33am — No hay comentarios

Why an Audience Analysis Is Necessary to SEO

A common search engine optimization (SEO) oversight is skipping the audience analysis.

After all, isn’t a competitor analysis sufficient in keyword discovery?

To answer this question, we will look at a story from a B2B services company.

Background

During 2015 – 2016 they were making 2.3 million annually. In the years, to follow they lost nearly 30% of their overall income.

They brainstormed with team members to think about what changed internally. What were…

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Añadido por stanley el marzo 10, 2020 a las 12:19pm — No hay comentarios

Unnatural Links to Your Site: How to Find Them & What to Do About Them

Unnatural links can fall into one of two camps.

There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on.

These are the types of obvious bad links that can result in you getting a Google manual action.

Then there are the unnatural links that blur the lines – even if you don’t realize it.

The guest blog post, press releases, sitewide footer, directories, etc.

Both types…

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Añadido por stanley el marzo 10, 2020 a las 11:19am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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