Blog de Stanley -- Archivo enero 2020 (29)

Everything You Need to Know About the Google ‘Fred’ Update

Around March 7-8 of 2017, there was a lot of chatter that some sort of algorithm update was going on.

It seemed like Google was targeting low-quality content meant to generate revenue.

Google wasn’t talking. At least not at first.

In fact – even though Google’s Gary Illyes jokingly “named” the update “Fred” on March 9 – no one from Google would officially confirm the update happened until March 24.

So what was Fred, really?

Fred isn’t really an algorithm.…

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Añadido por stanley el enero 31, 2020 a las 11:05am — No hay comentarios

Google Search Patent Update

In this new weekly series, we’ll be looking at some recently granted Google Search Patents.

When it comes to search and SEO, there’s no easy way to know what’s in the black box that is Google. Patent filings can at least give us a glimpse.

It’s always worth noting that just because a patent was filed and granted, it doesn’t mean that Google’s using it. And if it is in use, we don’t know the thresholds or scoring values within the greater context.

All we’re after with…

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Añadido por stanley el enero 31, 2020 a las 10:01am — No hay comentarios

Ways to Increase Engagement on Your Facebook Business Page

You’d be hard-pressed to find a business that didn’t see the value in having a page on Facebook (more than 60 million businesses already have Facebook pages).

A Facebook book page allows you to tell your brand story, create relationships with customers and accomplish business goals – it’s a win all around.

Here, we’ll look at eight ways you can drive engagement with your Facebook business page, all without spending a dime.

Rather than post your content to YouTube, try…

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Añadido por stanley el enero 30, 2020 a las 12:23pm — No hay comentarios

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020

Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns.

Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns.

Starting in April 2020, accelerated delivery will no longer be available as an ad delivery method for any new Display, Video, App, and Hotel campaigns.

All existing Display, Video, App and Hotel…

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Añadido por stanley el enero 30, 2020 a las 7:26am — No hay comentarios

Awesome Tools You Need for Your Content Curation Strategy

About a decade ago, the concept of content marketing was considered to be a novelty in the marketing community.

However, almost every marketer has now woken up to the fact that there’s no winning without it.

96% of the most successful content marketers have realized that providing valuable information to their audience makes their organization gain credibility as a trusted resource.

Having a well-thought-out content marketing strategy is the need of the hour for every…

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Añadido por stanley el enero 29, 2020 a las 10:23am — No hay comentarios

Google Makes it Possible to Temporarily Remove Sites From Search Results

Google is  the Removals report in Search Console with the ability to temporarily remove sites from search results.

The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools.

Site owners can now temporarily remove specific pieces of content from Google’s search results. This is useful if you need to remove pages from Google…

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Añadido por stanley el enero 29, 2020 a las 7:24am — No hay comentarios

How to Use Stock Photo Libraries for Link Building

Building links is one of the most challenging areas in SEO, and building links on autopilot is nigh on impossible if you’re not a huge brand.

So when an opportunity comes along that allows you to do this it’s one to grab with both hands.

This is the experience I had when we came across link building with stock photo libraries.

It combined two of the biggest challenges we face; building links and finding good photos for blog content we write.

As an agency that…

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Añadido por stanley el enero 28, 2020 a las 10:31am — No hay comentarios

Google Responds to Criticism Regarding Desktop Search Changes

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results.

Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results.

Google claims the new “Ad” label is more prominent, though many would argue (and have argued) it makes paid results virtually indistinguishable…

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Añadido por stanley el enero 28, 2020 a las 9:06am — No hay comentarios

Google January 2020 Core Update is Rolling Out Imminently

Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.”

Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically.

When explaining how core updates work, my favorite analogy to reference is this one from Google:

Let’s break down this analogy. If…

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Añadido por stanley el enero 28, 2020 a las 7:39am — No hay comentarios

Google January 2020 Core Update is Rolling Out Imminently

Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.”

Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically.

When explaining how core updates work, my favorite analogy to reference is this one from Google:

Let’s break down this analogy. If…

Continuar

Añadido por stanley el enero 28, 2020 a las 7:17am — No hay comentarios

How to Evaluate Link Opportunities

It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a link from a particular website. Especially if you’re relatively new to SEO.

I was recently reminded of this while training an employee to find potential link opportunities. She’s great at the job she does a day in and day out, but she completely missed the mark on this.

Part of the reason she missed the mark was that I initially gave very loose guidelines. I like to do…

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Añadido por stanley el enero 27, 2020 a las 10:14am — No hay comentarios

Best AMP WordPress Plugins for Speed, Search & Tracking

If you want your website to load quickly on a mobile platform, you should make use of Accelerated Mobile Pages (AMP) technology.

Fortunately, that’s easy to do if you’re using WordPress because there are quite a few  available.

Even better: many of them are free.

You will, however, need to invest some time to configure them properly. You might even need to make some design tweaks.

Still, it’s worth the effort if Google…

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Añadido por stanley el enero 27, 2020 a las 6:49am — No hay comentarios

Essential Schema Plugins for WordPress

Not all website elements are created equal.

Some matter – and some matter a ton.

So what are your site’s standout elements? Here are five:

  • Customer reviews.
  • Ratings.
  • Product pricing.
  • Recipe ingredients (if your website is about cooking).
  • Your company’s operating hours.

It’s pretty obvious to you how important these elements are to your site.

But how can…

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Añadido por stanley el enero 24, 2020 a las 10:56am — No hay comentarios

Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.

Links continue to remain a significant ranking factor.

What happens when you get bad links on enough of a scale to harm your site?

Your site can get algorithmically downgraded by Google – or worse, you get a manual action.

While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.

This guide will explain 10…

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Añadido por stanley el enero 24, 2020 a las 6:38am — No hay comentarios

SEO in 2020: What Role Do Keywords Play?

It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade.

In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of:

Adding our target keyword and its close variants in the content X times.

Making sure to add that keyword to all the magic places like your title tag, meta description, H1, etc.

Writing at least X words because…

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Añadido por stanley el enero 23, 2020 a las 10:44am — No hay comentarios

Webpages with Featured Snippets Won’t Appear Twice on Page 1

Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings.

This is a brand new change rolling out as of today.

The change will affect 100% of all search listings worldwide.

Previously, it was not uncommon to see to see webpages in a featured snippet position appear twice on Page 1 of search results.

Going forward, that will no longer be the case.

Now, a webpage…

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Añadido por stanley el enero 23, 2020 a las 10:14am — No hay comentarios

Google Introduces a New Shopping Section in Search Results

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.

When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories.

While browsing the popular products section users can filter results by style, department, and size. After selecting a…

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Añadido por stanley el enero 21, 2020 a las 10:44am — No hay comentarios

Google Ends Rich Results for Data-Vocabulary

Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results.

All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data.

Data-Vocabulary.org Structured Data is Google’s implementation of structured data introduced in 2009. It was superseded by Schema.org's structured data two years later in…

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Añadido por stanley el enero 21, 2020 a las 10:00am — No hay comentarios

The SEO Basics You Need to Know in 2020

In the field of SEO, it’s safe to say that things are always changing.

Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords.

Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on.

There are a number of strategies that one must use to be successful in…

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Añadido por stanley el enero 20, 2020 a las 12:10pm — No hay comentarios

Things to Review in Your Google Display Campaigns

The end of year is always a good idea to review your Google Display campaign settings, evaluate performance, and do some tidying up.

Google Display Only campaigns can be less needy than search campaigns, but they deserve love, too.

I like to take a look back at the previous year’s performance to identify trends that may not have been as obvious in a 30-, 60- or 90-day view.

Let’s look at a few ways to make sure your Google display campaigns are in tip-top shape for…

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Añadido por stanley el enero 20, 2020 a las 11:03am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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