El blog de Stanley (397)

Ways to Use Chrome DevTools for SEO Troubleshooting

For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the…

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Añadido por stanley el noviembre 23, 2020 a las 2:59pm — No hay comentarios

How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus…

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Añadido por stanley el noviembre 23, 2020 a las 2:56pm — No hay comentarios

How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.



In reality, SEO efforts can and should be connected to bottom line metrics.



CRO (conversion rate optimization) is one often-overlooked method that can easily tie your business’s SEO efforts to the bottom line.



While CRO has often been categorized and thought of as a totally separate digital strategy from SEO, when used in conjunction, they become… Continuar

Añadido por stanley el noviembre 20, 2020 a las 3:58pm — No hay comentarios

Are Your Clients' Sites Ready for Google's New Ranking Signal?

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.

While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.

Being able to both understand and communicate the why effectively is…

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Añadido por stanley el noviembre 20, 2020 a las 3:38pm — No hay comentarios

A -Point SEO Content Checklist for SMBs

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.

And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

One advantage of this situation?

Refining your…

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Añadido por stanley el noviembre 19, 2020 a las 11:59am — No hay comentarios

Top Mistakes That Can Impact PPC Success

Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

Are your PPC campaigns performing at the highest level possible?

Maybe. Or maybe not.

It doesn’t matter what type of company you work with, their industry, or their size.

There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.

Some of these…

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Añadido por stanley el noviembre 19, 2020 a las 11:43am — No hay comentarios

Why a Site with Less Backlinks Outranks a Site with More

To answer the question about why a site with fewer links will outrank a site with a ton, or how to get your website with a few links to outrank one with a few hundred thousand you need to look at what a link is.



Before we had smartphones, schema, and concepts like E-A-T, the search engines needed a way to determine the trust of a website and a specific page within that website.







Now that PageRank doesn’t exist (at least as we knew it back then), we have other… Continuar

Añadido por stanley el noviembre 18, 2020 a las 4:29pm — No hay comentarios

How Important Are Backlinks for SEO?

  • Companies that link to their other brands in their own footers or in their main navigation to switch between stores.
  • If you’re an authority and a blogger has a list of resources and other reading in their sidebar.
  • When you’re producing a ton of photo content and the website uses your work across numerous posts.
  • As you do something newsworthy and media companies, bloggers, and publications mention, source or feature you for it.
  • Providing…
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Añadido por stanley el noviembre 18, 2020 a las 4:22pm — No hay comentarios

Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.



It’s a question asked on Reddit and Twitter every day.



It makes the shoulders of online marketers tense up and makes analysts frown with concern.







This can even happen when a user idles on a page for more than 30 minutes.



So what is a high bounce rate, and why is it bad?



Well “high bounce rate” is a… Continuar

Añadido por stanley el noviembre 17, 2020 a las 10:40am — No hay comentarios

How to Rank a Video on Both YouTube & Google Search

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

There are a lot of factors that go into a video ranking well on YouTube, but one of the most important is quality.

Quality isn’t a direct ranking factor because there is no way to objectively measure that.

But it plays a significant role in user engagement – which is a direct ranking…

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Añadido por stanley el noviembre 17, 2020 a las 10:35am — No hay comentarios

Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate. 

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative…

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Añadido por stanley el noviembre 16, 2020 a las 2:29pm — No hay comentarios

How to Predict Content Success with Python

Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.

They have learned to return results even when they can’t anticipate what people would search for.

Now, picture the significance of this opportunity.

  • Fetch one year’s worth of search query data from Google Search Console.
  • Isolate the queries in the last day of data and filter…
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Añadido por stanley el noviembre 16, 2020 a las 2:18pm — No hay comentarios

How the Universal SERPs Are Changing & How to Stay on Top

The demand for SEO is at an all-time high.

The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as:

  • Finance.
  • Healthcare.
  • Communication.
  • Conferences.

SEO is central to all marketing activities.

For SEO, that means staying on top of the SERPs by taking a multimedia format approach to content for Universal SERP rankings.

In this article,…

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Añadido por stanley el noviembre 13, 2020 a las 11:04am — No hay comentarios

Core Web Vitals Becoming Ranking Signals in May 2021

Google confirms Core Web Vitals are becoming ranking signals for search results in May 2021.

The ‘page experience’ signal combines Core Web Vitals with the following signals:

  • Mobile-friendliness
  • Safe-browsing
  • HTTPS-security
  • Intrusive interstitial guidelines

Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a…

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Añadido por stanley el noviembre 13, 2020 a las 10:45am — No hay comentarios

How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media.

It’s one thing to know what’s trending now.

That’s a valuable asset for any digital marketer.

But what about what’s going to be trending tomorrow, or farther into the future?

How do you even predict that?

The Google Ads Keyword Forecast tool does…

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Añadido por stanley el noviembre 12, 2020 a las 12:37pm — No hay comentarios

Important PPC Trends to Watch in 2021

What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.

In a normal year, PPC marketing is fairly unpredictable.

But 2020 was anything but a normal year.

Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020.

Instead, our PPC experts were busy talking about trends like automation,…

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Añadido por stanley el noviembre 12, 2020 a las 12:33pm — No hay comentarios

Pinterest SEO Tips for High-Traffic Success

As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.

While it differs from Google or Bing, many time-honored SEO tactics still hold true.

In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic…

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Añadido por stanley el noviembre 11, 2020 a las 2:37pm — No hay comentarios

Google on BERT and Exact Match Keywords

Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run.



An example is the case of misspellings. In the past it was useful to salt a page with common keyword misspellings. This made it possible for a low quality affiliate site to rank over authoritative sites, sites that would never consciously add a misspelling to their pages.



This is no…

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Añadido por stanley el noviembre 11, 2020 a las 2:34pm — No hay comentarios

Google’s Mueller on Crawl Rate for Big and Small Sites

Google's Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool

Google’s John Mueller asked the SEO community why people are missing the URL submission tool. One person said that small sites are disadvantaged because bigger sites are crawled more frequently. John Mueller shared insights into how Google crawls sites.

It’s possible that popular and more frequently…

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Añadido por stanley el noviembre 10, 2020 a las 10:40am — No hay comentarios

Lessons Learned About SEO in 2020

As we near the end of another eventful year in SEO, let's reflect on seven important developments and takeaways that stood out

We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.

In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.

Here’s what’s stood…

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Añadido por stanley el noviembre 10, 2020 a las 10:32am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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