El blog de Stanley (552)

Google Lightning Talks: The State of SEO

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.

Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac.

The Web Almanac is a comprehensive report on the state of the web, which is backed by data and trusted…

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Añadido por stanley el abril 16, 2021 a las 1:34pm — No hay comentarios

How to Make the Most of Crawl Stats in Google Search Console

To access your Crawl stats report, log in to your Google Search Console account and navigate to Settings > Crawl stats.

Here are all of the data dimensions you can inspect inside the Crawl stats report:

1. Host

Imagine you have an ecommerce shop on shop.website.com and a blog on blog.website.com.

Using the Crawl stats report, you can easily see the crawl stats related to each subdomain of your website.

Unfortunately, this method…

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Añadido por stanley el abril 16, 2021 a las 1:26pm — No hay comentarios

Google Research Paper Reveals a Shortcoming in Search

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to improve the state of the art of this kind of question answering, they also admitted that their results needed significant improvements.

I read this research paper last month when it was published and have been wanting to share it because it focuses on solving a shortcoming in search that isn’t…

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Añadido por stanley el abril 15, 2021 a las 1:38pm — No hay comentarios

The Great Big List of 50+ Google Easter Eggs & How to Access Them

Aside from the tasty chocolate candy many of us enjoy eating in the springtime, ‘Easter eggs’ have an entirely different meaning when they come from Google.

An Easter Egg is an unexpected feature in games, movies — and in this case, Google Search or another of its products.

These secret goodies are usually discovered through word of mouth or entirely by accident.

In this column, you’ll learn how to activate a ton of different Google Easter Eggs. See how many you already…

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Añadido por stanley el abril 15, 2021 a las 1:31pm — No hay comentarios

How Important Are XML & Image Sitemaps To Google?

Confused about whether you need XML or image sitemaps and how important they are to Google? Gain a better understanding in this Ask An SEO column. As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple views of the product or service they’re considering.…

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Añadido por stanley el abril 14, 2021 a las 11:08am — No hay comentarios

WordPress SEO Guide: Everything You Need to Know

Want to get more traffic and higher rankings for your WordPress website?

WordPress makes it easy to structure, manage, and publish your content in a way that is friendly for search engine optimization. That’s why it’s considered the best content management system (CMS) for SEO.

But simply creating a WordPress site won’t magically get you on Page 1 of Google’s search results.…

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Añadido por stanley el abril 14, 2021 a las 11:01am — No hay comentarios

How Often Will Core Web Vitals Ranking Factor Be Calculated?

In a Google SEO office-hours hangout someone asked John Mueller about the update schedule for the ranking factor associated with the Core Web Vitals (CWV) scores. Will the ranking factor be updated in real-time or every 28 days?

The answer could be important because publishers who make changes to improve their Core Web Vitals (CWV) scores may be anxious to see the positive results of their changes, regardless of how small the ranking factor itself is.…

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Añadido por stanley el abril 12, 2021 a las 10:51am — No hay comentarios

Mining Google Merchant Center for Local Retail SEO Data

A lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.

Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.

While the reporting available to participating businesses is minimal, there is enough data for local businesses to…

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Añadido por stanley el abril 12, 2021 a las 10:47am — No hay comentarios

Google Product Reviews Update Goes Live in Search Results

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.

To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews.

In an announcement, Google says it designed the product reviews update to reward content that users find the most helpful…

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Añadido por stanley el abril 11, 2021 a las 6:48am — No hay comentarios

Tips for Cleaning up After a Google Ads Account Takeover

Congratulations, you’ve landed a new Google Ads account! You’ve closed the sale and are ready to dig in.

Your very first step for cleaning up after a Google Ads account takeover should be a thorough audit of the account.

Perhaps you even performed a quick audit during the sales process, if the client was kind enough to give you access.

Realistically, though, most clients will restrict access until the contract with the new agency is signed. Your first day or two on the…

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Añadido por stanley el abril 11, 2021 a las 6:46am — No hay comentarios

Why Do Search Rankings on Some Keywords Fluctuate So Much

Anyone who has tried to lose weight knows that it’s counterproductive to weigh yourself every day.

The same goes for search engine rankings.

If you check your rankings every day (or as is the case in the question at hand, multiple times per day) you aren’t going to see an accurate picture of how you are doing.

Of course, there are reasons that some sites may want to check more, or less, often.

But for most sites, once per week will give you a good idea of…

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Añadido por stanley el abril 8, 2021 a las 2:39pm — No hay comentarios

Quick Restaurant SEO Tips to Boost Your Google Search Visibility

A lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.

Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know we have to up our game.

Right now, improving visibility at the local level is essential for both in-person dining and carry-out options.

There are a lot of paid ads, partner services, and referral options for gaining…

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Añadido por stanley el abril 8, 2021 a las 2:25pm — No hay comentarios

The Evolution of Link Building: Web Rings, Spam & Penguin

Link building is a constantly and rapidly evolving subspecialty in the SEO world.

Since most of us know that links are an essential part of modern SEO and that this will remain true well into the future, it’s wise to understand not only where we are today, but how we got here.

This gives us a stronger foundation on which to base our decisions, and it helps us to see through the BS when someone pushes a crackpot theory.

Let’s dig into how link building has evolved over…

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Añadido por stanley el abril 7, 2021 a las 3:48pm — No hay comentarios

Why Do Keyword Search Rankings Change So Often?

Anyone who has tried to lose weight knows that it’s counterproductive to weigh yourself every day.

The same goes for search engine rankings.

If you check your rankings every day (or as is the case in the question at hand, multiple times per day) you aren’t going to see an accurate picture of how you are doing.

Of course, there are reasons that some sites may want to check more, or less, often.

But for most sites, once per week will give you a good idea of…

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Añadido por stanley el abril 7, 2021 a las 3:33pm — No hay comentarios

How Long it Takes to Re-rank a Site with Fixed Quality Issues

He related that the site in question was fluctuating from page one to page four then back to page one results to subsequently slipping back into the abyss of page four of Google’s search results again.

Mueller answered that maybe it was because there were s that needed to be improved on the site.

In a follow up question the member who asked the SERP fluctuation question next asked how long it takes Google to take major changes in a website into account and then…

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Añadido por stanley el abril 6, 2021 a las 3:53pm — No hay comentarios

Microsoft Ads Rolls Out a Slew of New Features

Microsoft Ads’ announced the global release of API support for Google Import. Microsoft’s Google Import now allows API users to sync Google Ads campaigns to Microsoft Ads. This opens up a variety of automation and customization solutions.

Google Import API takes the pressure off of developers as it will provide API support for all new features, meaning that, for instance, tools will no longer be under pressure to build out support for new features as they arise…

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Añadido por stanley el abril 6, 2021 a las 2:48pm — No hay comentarios

Zero-click Google searches rose to nearly 65% in 2020

Methodology caveats. This latest statistic and the 50% figure from 2019 did not come from the same data provider and included different searching methods. The new data, from SimilarWeb, includes a pool of 5.1 trillion worldwide Google searches and combines both mobile and desktop devices, including iOS devices. The data Fishkin used in 2019, from now-defunct clickstream data provider Jumpshot, included only one billion web browser searches from domestic desktop and Android…

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Añadido por stanley el abril 5, 2021 a las 1:45pm — No hay comentarios

Google Search Console users experience crawl stats report data issue

You may see a drop in your crawl data in that specific report, but that reporting drop is just a reporting issue and not an actual issue with your Google crawl activity.

What Google said. Google said between March 10 through March 23, 2021 “you may see a drop in data in this period due to an internal reporting issue,” the company said. Google clarified “this issue did not affect actual page fetches, only the reporting of fetch activity during this period.”

Crawl stats report.…

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Añadido por stanley el abril 5, 2021 a las 1:38pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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