For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.
Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.
By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the…Continuar
Añadido por stanley el noviembre 23, 2020 a las 2:59pm — No hay comentarios
Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.
Keyword mapping is the process of assigning each page to a target keyword cluster.
Google ranks on the basis of specific URLs.
Each URL needs to be optimized and relevant for the target keywords in order to rank.
Today’s target keyword cluster normally consists of the main keyword (focus…Continuar
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Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.
While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.
Being able to both understand and communicate the why effectively is…Continuar
Añadido por stanley el noviembre 20, 2020 a las 3:38pm — No hay comentarios
Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.
As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.
And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.
One advantage of this situation?
Añadido por stanley el noviembre 19, 2020 a las 11:59am — No hay comentarios
Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.
Are your PPC campaigns performing at the highest level possible?
Maybe. Or maybe not.
It doesn’t matter what type of company you work with, their industry, or their size.
There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.
Some of these…Continuar
Añadido por stanley el noviembre 19, 2020 a las 11:43am — No hay comentarios
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These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.
There are a lot of factors that go into a video ranking well on YouTube, but one of the most important is quality.
Quality isn’t a direct ranking factor because there is no way to objectively measure that.
But it plays a significant role in user engagement – which is a direct ranking…Continuar
Añadido por stanley el noviembre 17, 2020 a las 10:35am — No hay comentarios
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
It’s a question asked on Reddit and Twitter every day.
It makes the shoulders of online marketers tense up and makes analysts frown with concern.
This can even happen when a user idles on a page for more than 30 minutes.
So what is a high bounce rate, and why is it bad?
Well “high bounce rate” is a relative…Continuar
Añadido por stanley el noviembre 16, 2020 a las 2:29pm — No hay comentarios
Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.
They have learned to return results even when they can’t anticipate what people would search for.
Now, picture the significance of this opportunity.
Añadido por stanley el noviembre 16, 2020 a las 2:18pm — No hay comentarios
The demand for SEO is at an all-time high.
The global pandemic accelerated all industry’s digital transformation, including some of the most established sectors, such as:
SEO is central to all marketing activities.
For SEO, that means staying on top of the SERPs by taking a multimedia format approach to content for Universal SERP rankings.
In this article,…Continuar
Añadido por stanley el noviembre 13, 2020 a las 11:04am — No hay comentarios
Google confirms Core Web Vitals are becoming ranking signals for search results in May 2021.
The ‘page experience’ signal combines Core Web Vitals with the following signals:
Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a…Continuar
Añadido por stanley el noviembre 13, 2020 a las 10:45am — No hay comentarios
Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media.
It’s one thing to know what’s trending now.
That’s a valuable asset for any digital marketer.
But what about what’s going to be trending tomorrow, or farther into the future?
How do you even predict that?
The Google Ads Keyword Forecast tool does…Continuar
Añadido por stanley el noviembre 12, 2020 a las 12:37pm — No hay comentarios
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.
In a normal year, PPC marketing is fairly unpredictable.
But 2020 was anything but a normal year.
Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020.
Instead, our PPC experts were busy talking about trends like automation,…Continuar
Añadido por stanley el noviembre 12, 2020 a las 12:33pm — No hay comentarios
As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.
While it differs from Google or Bing, many time-honored SEO tactics still hold true.
In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic…Continuar
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Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run.
An example is the case of misspellings. In the past it was useful to salt a page with common keyword misspellings. This made it possible for a low quality affiliate site to rank over authoritative sites, sites that would never consciously add a misspelling to their pages.
This is no…
Añadido por stanley el noviembre 11, 2020 a las 2:34pm — No hay comentarios
Google's Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool
Google’s John Mueller asked the SEO community why people are missing the URL submission tool. One person said that small sites are disadvantaged because bigger sites are crawled more frequently. John Mueller shared insights into how Google crawls sites.
It’s possible that popular and more frequently…Continuar
Añadido por stanley el noviembre 10, 2020 a las 10:40am — No hay comentarios
As we near the end of another eventful year in SEO, let's reflect on seven important developments and takeaways that stood out
We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.
In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.
Here’s what’s stood…Continuar
Añadido por stanley el noviembre 10, 2020 a las 10:32am — No hay comentarios