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Category page optimization requires a creative, informed strategy.

Ask yourself this essential question: What factors help category pages rank for specific keywords?

Google offers little insight into the matter.

Google’s Webmaster Guidelines resource does not include information specific to category page ranking, leaving SEO pros in the dark.

This lack of direction may lead optimization efforts for category pages astray, devaluing these important…

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search.

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to…

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.

YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

A “monetizing” creator is someone who has applied for, and been accepted into, the YouTube Partner Program (YPP).

Creators who belong to the YPP can run ads in their videos and earn a cut of the revenue based on how many views the ads…

The commercial arm of WordPress announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. Many softened their response and saw opportunity as more information became available.

People think of WordPress as the company that develops the open source content management system (CMS) called WordPress. But WordPress is more than the open source development community hosted on…