I’ve been in this “thing of ours” for 21 years now.
And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too.
From mom-and-pop shops to Fortune 500s – I’ve been there and done that.
Over that time, my processes have evolved. Interestingly, SEO audits really weren’t nearly as commonly talked about in the past as they are today.
Because, you know, everyone just went from “throw a few links at it” to “social signals” and every other new shiny toy that came along.
But lately, folks seem to be getting it.
So, let’s talk about the mindset required to effectively do a technical SEO audit, shall we?
Cart & Horse Syndrome
This first thing to consider is that a lot of people seem to always focus on the tools and data and allow that to drive the audit that they’re conducting. That’s more than just a little bit backward.