This seemingly simple question has a lot of answers.
And as with many questions surrounding SEO, the overarching answer is – it depends.
On the surface, measuring organic conversions is pretty straightforward.
Most SEO professionals use to track conversions.
Google Analytics is simple to set up and it’s free.
Put some code on your site, set up some goals, and look at your reports to see how your organic traffic is performing.
But the nuance of measuring organic conversions is much more complex.
The first step is to understand what a conversion is on your site.
A conversion is an action – or series of actions – you want a visitor to take while they are on your site.
The most obvious conversions are things like sales and leads, but for many, conversions can go far beyond just the end goal of a transaction.
For example, some sites desire users to visit specific areas or their site – or want those visitors to spend more time in certain sections of their site.
You can even track events that happen within a specific page using Google Analytics.