What Is a SERP: A Visual Guide to Google Search Results & Features

There's much more to search engine results pages (SERPs) than 10 blue links. Here are all the SERP features you need to know for SEO today.

Google is always trying out new things, especially when it comes to its search results.

After all, with billions of searches conducted every day by users, Google is the world’s most popular choice for finding information online.

But Google’s constant tinkering and refining of its search engine can be a cause of frustration for many of us who .

And, according to Google’s most recent , last year they did:

  • 383,605 Search quality tests
  • 62,937 Side-by-side experiments
  • 17,523 Live traffic experiments
  • 3,620 Launches

Yikes! Crazy, right?

You know what’s even crazier?

Today, you can rank “first” in the organic results (a.k.a., the classic 10 blue links), but not even be visible only visible after multiple scrolls down the SERP because of all the other search features that Google and other search engine now includes to enhance the user experience.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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