Unnatural links can fall into one of two camps.
There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on.
These are the types of obvious bad links that can result in you getting a Google manual action.
Then there are the unnatural links that blur the lines – even if you don’t realize it.
The guest blog post, press releases, sitewide footer, directories, etc.
Both types can lead you down the path toward a Google penalty.
CognitiveSEO removed 1,901 unnatural links to lift a penalty and saw rankings for position #3 only three weeks after submitting the disavow file.
And, Marie Haynes disavowed 50% of a client’s unnatural links to see a nice bump in traffic in less than a month.
Building unnatural links may feel great the first month when you show your client the backlinks you gained.
But these unnatural links will leave you binge-eating Taco Bell all alone in a dark space when your site gets a penalty.
You don’t want to lose 82% of your site traffic as these folks did after building 2,500+ unnatural links.
So, to help you avoid this devastating disaster here is how to find unnatural links to your site and what to do about them.