Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

Are your PPC campaigns performing at the highest level possible?

Maybe. Or maybe not.

It doesn’t matter what type of company you work with, their industry, or their size.

There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.

Some of these PPC mistakes obvious, while others lead to hidden issues that are holding back the ultimate performance.

Note: this article won’t go through the Google Ads mistakes in fine detail here.

PPC Mistake 2: Not Understanding the Funnel

While priority one should typically be to turn on PPC efforts and capture the low-hanging fruit – bottom of the funnel conversions – that’s a shortsighted approach if you stop there.

It’s naive thinking that all of my website visitors are going to come to the site and convert on that visit.

Sure, there are some unique circumstances where high percentages will convert and certain keywords or display targeting will perform at a high level.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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