Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors?
If not, here are some major points to consider when boosting your GMB presence.
Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers.
Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before.
You have no idea if the claims made on a contractor’s website are accurate since you don’t have third-party confirmation of areas such as costs and quality of workmanship.
In this case, what you need are GMB reviews to raise you up in local searches.
People who look up contractors in their area will be more likely to trust your business if they see you have 10 or 15 reviews in the four-to-five-star area.
But those reviews won’t show up overnight.
You often have to do a little outreach to happy customers to get them to leave reviews at all.
You can do this by email, postcard, or simply by asking them verbally to review their experience with you.
Another option is to take advantage of review-management platforms such as BirdEye, ReviewPush, and Pozative. These programs allow you to: