TikTok Beats Facebook in Time Spent Per User

For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage.

App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.

Average time spent is up for nearly every app in every market, but few are up by as much as TikTok.

TikTok ranks in the top 5 by time spent, and the rate at which it grew over the past year outpaces nearly every other app analyzed in the report.

In social media, the 1 billion MAU club is an elite group of apps consisting of Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no small deal that TikTok is projected to land itself a spot amongst these apps before the year is out.

TikTok is in a league of its own when it comes to revenue, ranking as the #2 non-gaming app in terms of consumer spend. While many social media apps monetize through ads, TikTok monetizes through ads and allowing users to purchase digital goods.

To be sure the exponential growth of TikTok is one the top trends in social media to keep track of in 2021. But what else do marketers need to be aware of?

Let’s take a look at other key highlights from the report.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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