Signs Your Digital Marketing Strategy Needs an Overhaul

Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from your marketing campaigns.

But determining whether your marketing needs an overhaul isn’t always that simple, as there can be many holes in your existing strategy.

The truth is, you may not know whether your marketing is effective if you don’t know what metrics to track or how to track them.

Further, you might see some revenue coming in, but how do you know if you’re generating the best results possible?

If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

Seeing tangible results from your marketing efforts is always the goal, but are you getting the best possible return on your investment (ROI)?

This all comes down to determining your cost per acquisition (CPA) – how much it costs for you to acquire one new customer.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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