Google’s John Mueller discusses the differences between linking to pages with long anchor text versus using shorter anchor text.

Google doesn’t necessarily treat longer or shorter anchor text any different when it comes to .

However, using more words in anchor text provides more context to Google about the page being linked to. And more context can indirectly impact rankings.

The more context Google has about a page, the more effectively it can rank said page for relevant queries.

So what’s most important to understand here is Google reads and processes all anchor text, and uses that information to understand what the page is about.

Here is Mueller’s response to the question in full:

“I don’t think we do anything special to the length of words in the anchor text. But rather, we use this anchor text as a way to provide extra context for the individual pages.

Sometimes if you have a longer anchor text that gives us a little bit more information. Sometimes it’s kind of like just a collection of different keywords.

So, from that point of view, I wouldn’t see any of these as being better or worse. And it’s something where, especially for internal linking, you want to probably focus more on things like how can you make it clearer for your users that if they click on this like this is what they’ll find.

So that’s kind of the way that I would look at it here. I wouldn’t say that shorter anchor text is better or shorter anchor text is worse, it’s just different context.”

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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