What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy. It gets even more romantic when my blog and name are featured in a prestigious site. That’s what guest blogging is all about. Fame. Reputation. Success. But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit. Ready to dive in? The Rocky History of Link Building Through Guest Blogging (How NOT to Do Guest Blogging) Guest blogging started out beautifully. It was like having a famous singer appear at your local theater or having a highly acclaimed author write the introduction to your book. But like a ton of other SEO practices, things went awry. People began jumping on guest blogging as a spammy tactic to gain coveted backlinks.