How to Mine Your Archives for New Content Ideas

When it's time to brainstorm content ideas, you don't need to look further than your own archives. Here's how to mine them for new topics and ideas.

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them.

With every new piece of content you create, not only can you  it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content.

Think about it:

In your average 1,500-word blog post, there might be one main topic or theme.

But within that will likely be a handful of key points or topics.

And within each of those will be more details and examples.

Any of those points has the potential to be your next hit piece of content, as long as you think to take advantage of them.

I like to call it “the sequels and spinoffs” method of brainstorming.

Let’s look at how you can use it the next time you need to fill your content calendar

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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