How to Find & Improve Underperforming Content: A Practical Guide

Got website content that's no longer performing well? It may be time to refresh them. Learn how to find and boost the value of existing content.

All websites rely on effective content to bridge the gap between organizations and their audiences.

However, not all content is created on an equal footing or has the opportunity to fulfill its true potential.

In this practical guide, I will share a few of the practical tips and advice for:

Finding out how your content is performing.
Detailing a few specific tips for fixing any content areas that can work harder for your business.
The Search Engine Journal site has a few related content improvement articles that can complement this one.

Two recent items that I would recommend reading are:

The main tools and analytics packages I will use for this post are Google Analytics, SEMrush, and Ahrefs.

As you can imagine there is a myriad of other tools that can also be used.

However, Google Analytics is free, plus SEMrush and Ahrefs offer trial periods or free scaled back functionality versions of their software that you can try at minimal (if any) expense too.

The intention of this post is to guide you through some of the typical steps to go through when looking for under-performing content.

You’ll also learn how to make the necessary decisions on how to boost the value of existing website content.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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