How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.

In reality, SEO efforts can and should be connected to bottom line metrics.

CRO (conversion rate optimization) is one often-overlooked method that can easily tie your business’s SEO efforts to the bottom line.

While CRO has often been categorized and thought of as a totally separate digital strategy from SEO, when used in conjunction, they become a powerful pair.

SEO and CRO can actually be treated as two sides of the same coin when you’re building and growing your site. They work hand in hand:

SEO gets users to your site.
CRO helps users take action once they get to your site.
One without the other is only half of the story.

Why drive users to your site if it isn’t optimized for conversion? Why optimize your page if no one is coming to it?

Using SEO and CRO together allows you to pack the greatest punch in your digital efforthttp://www.odisea2008.com/2018/01/antiguos-cuentos-croatas.html?showComment=1598524985854#c1473928493962308019
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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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