There is no shortage of technical SEO tools for agencies.
From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.
What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.
1. Screaming Frog
Screaming Frog is the crawler to have.
To create a substantial website audit, it is crucial to first perform a website crawl with this tool.
Depending on certain settings, it is possible to introduce false positives or errors into an audit that you otherwise would not know about.
Screaming Frog can help you identify the basics like:
Missing page titles.
Missing meta descriptions.
Missing meta keywords.
Errored response codes.
Errors in URLs.
Errors in canonicals.
Advanced things Screaming Frog can help you do include:
Identifying issues with pagination.
Diagnosing international SEO implementation issues.
Taking a deep dive into a website’s architecture.
2. Google Search Console
The primary tool of any SEO should be the Google Search Console.
This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports.
What makes this tool great for agencies? Setting up a reporting process.
For agencies who do SEO, good reporting is critical. If you have not already set up a reporting process, it is highly recommended that you do so.
This process can save you in the case of an issue with website change-overs, when GSC accounts can be wiped out. If it is wiped out, it is possible to then go back to all of your GSC data because you have been saving it for all these months.
Agency applications can also include utilizing the API for interfacing with other data usage as well.