A few months ago, I was speaking at a big, well-known digital marketing conference. Apart from me, there were several other popular link builders speaking, some of which also run paid courses.
One of those experts shared a case study on how he had generated NNN links and got a solid growth of organic traffic to his site.
At a Q&A session, he was asked how he had managed to persuade so many people to give him a link. His answer was: “People were happy to give us a link because we promoted their content on our social media channels.”
At first, I thought that I misheard the guy because I knew for a fact that it didn’t exactly work this way.
We’ve spent the last few years mainly building links and I can hardly imagine anyone who would be happy to trade a link for a social share.
So it made me think:
With that thought in mind, I decided to collect the most common misconceptions about link building that I keep stumbling upon in my day-to-day work.