Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.
Links continue to remain a significant ranking factor.
What happens when you get bad links on enough of a scale to harm your site?
Your site can get algorithmically downgraded by Google – or worse, you get a manual action.
While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.
This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.
Press release links were popular about 10 years ago.
These links were super easy to get.
All you had to do was write a press release and syndicate it to hundreds of press release distribution sites.
You’d quickly get hundreds of links.
Like any SEO tactic that worked well, it got abused.
Now, Google considers press release links a link scheme because these are so easy to manipulate.
You especially want to avoid any press release links that rely on over-optimized anchor text targeting your main money keyword.
If you absolutely must have a website link due to factors beyond your control, use naked URLs or branded URLs as your anchor text, and use only one link from the contact area of the press release.