In this week’s list of recently granted Google search patents, we tackle vectors, entities, and paramaterless search queries. 

Welcome back to another week where we look at some of the more interesting search-related patents awarded to Google.

If you didn’t catch, we rounded up all of the patents of interest for the first half of 2020.

In our weekly entries, we don’t go into a deep-dive of the patents, more of an overview so that you can decide if you want to dig deeper.

Getting into Google patents is a great way to get a sense of how Google might be doing things out in the wild.

That can help you better strategize your SEO efforts and just make you a better practitioner in general.

Once more, we’re not really going to get some form of direct information that an SEO professional can use in the wild.

But what we can learn from approaches such as this is that all may not always be as it seems.

Far too often I see SEO professionals in various settings talking about testing this or that.

The problem with that is there are so many layers of potential personalization elements that we don’t consider.

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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