El blog de Stanley (151)

Rank Tracking Isn't What It Used to Be – So What's Next?

What is the O in SEO for?

Optimization, of course!

But what does an SEO professional optimize?

For much of the history of SEO, it’s been for ranking positions for important keywords.

It isn’t hard to understand why.

When Google created it’s first search results page with its characteristic “10 blue links,” it automatically created a hierarchy of click probability.

SEO pros quickly noticed that people tended to click on the #1 position the most, and…

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Añadido por stanley el abril 22, 2020 a las 1:37pm — No hay comentarios

Google on Navigation Menu Changes and Rankings

So basically they want to consolidate the gender-modified sub-topics beneath a gender neutral keyword variant.

Presumably they may want to rank for the non-gender specific version of the keyword phrase but without losing rankings for the gender specific keywords.

Sometimes there’s more traffic for the more general keyword phrase. But ranking for those can be problematic since Google encourages users to drill down with People Also Ask type navigational help.

It’s a…

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Añadido por stanley el abril 21, 2020 a las 11:46am — No hay comentarios

How to Future-Proof Your Brand Using SEO [Webinar]

  • Uncover how to utilize SEO best practices to safeguard your brand.
  • Determine which new paths in SEO lead to a more resilient business.
  • Learn new tactics to safeguard your digital presence.

While we may not be able to predict rapid market changes, we can prepare and adapt to those transformations with nimble, SEO-forward moves that best position your company for challenging business environments in 2020 and beyond.…

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Añadido por stanley el abril 20, 2020 a las 2:35pm — No hay comentarios

How to Future-Proof Your Brand Using SEO [Webinar]

  • Uncover how to utilize SEO best practices to safeguard your brand.
  • Determine which new paths in SEO lead to a more resilient business.
  • Learn new tactics to safeguard your digital presence.

While we may not be able to predict rapid market changes, we can prepare and adapt to those transformations with nimble, SEO-forward moves that best position your company for challenging business environments in 2020 and beyond.…

Continuar

Añadido por stanley el abril 20, 2020 a las 2:35pm — No hay comentarios

Website Taxonomy: How to Optimize Your URLs

If you’re a beginner in the SEO industry, you may have heard the term website taxonomy or URL taxonomy.

There are many variations of this phrase and it may be confusing if you’re just starting out in SEO.

Having a well-optimized website taxonomy is critical for having a scalable SEO plan.

In this article, we’ll cover:

What website/URL taxonomy is.

How URL taxonomy affects site architecture (and hot garbage).

How Google uses URL taxonomies.

How to…

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Añadido por stanley el abril 20, 2020 a las 2:25pm — No hay comentarios

Crisis Marketing Made Simple

In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense.

This is often the human reaction to changing circumstances.

And in most cases, this is not an effective marketing strategy during a time of crisis.

This article explores practical and simple actions that companies can take to maximize crisis marketing in difficult times.

I am not…

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Añadido por stanley el abril 17, 2020 a las 1:10pm — No hay comentarios

How to Produce Quality Titles & Meta Descriptions Automatically

These difficult times it is more important than ever to get more effective work done in less time and with fewer resources.

One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale.

In particular, when the site has thousands or millions of pages.

It is hard to put on the effort when you don’t know if the reward will be worth it.

In this column, you will learn how to use the most recent advances in…

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Añadido por stanley el abril 16, 2020 a las 2:36pm — No hay comentarios

Google is Fixing an Issue Affecting Large Images in Google Discover

Google confirms it is fixing an issue that’s preventing non-AMP pages from displaying large images in Google Discover.

Google’s John Mueller addressed the issue in a Webmaster Central hangout held on April 14.

Actually, this topic was brought up several times over the past couple of weeks.

It’s been the subject of an ongoing discussion between Mueller and our lead developer, Vahan Petrosyan.

Petrosyan first brought this issue to Mueller’s attention in a Webmaster…

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Añadido por stanley el abril 16, 2020 a las 2:25pm — No hay comentarios

Reddit to Publicly Disclose Political Ad Details

Previously, political ads were subject to the same scrutiny as all ads.

This meant they were forbidden to be “deceptive, untrue or misleading,” in keeping with the advertising policy as it already existed.

Reddit now specifically defines “political ads” to be any of the following:

  • Ads related to campaigns or elections, or that solicit political donations.
  • Ads that promote voting or voter registration (discouraging voting or voter registration is not…
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Añadido por stanley el abril 15, 2020 a las 2:31pm — No hay comentarios

Content Marketing Systems to Streamline

One of the most common problems I see content marketing teams have is being too zoomed in on content creation.

This tunnel vision leads to us feeling perpetually overwhelmed by the amount of “other stuff” content marketing takes.

And not paying attention to the bigger picture throws wrenches in a lot of marketing teams’ workflows.

It turns into a perpetual cycle

We plan our marketing strategies, and then our quarterly calendars, based on a completely inaccurate…

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Añadido por stanley el abril 15, 2020 a las 2:10pm — No hay comentarios

What Is Content Marketing & Why It Matters

That’s how long humans have been sharing stories, according to a new study published in the journal Nature.

From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia, and people are telling more stories than ever.

We’ve just shifted the medium.

Our digital world is evolving at a breakneck pace.

Content gathers dust like fossils, and today’s trending hashtag is tomorrow’s ironic meme.

Attention is at an all-time…

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Añadido por stanley el abril 14, 2020 a las 2:06pm — No hay comentarios

Why Is a Site with Ugly URLs Ranking Above Mine?

First things first, what exactly is an ugly URL?

Google gives us  and URLs that could cause some issues.

If something in the URL is causing Google to have difficulty crawling it, that can be a real problem.

See the above link for examples of that.

But as long as Google (and Bing!) can crawl a URL, it doesn’t really matter if it’s “ugly” to users.

While keywords in URLs, and URLs themselves might be…

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Añadido por stanley el abril 14, 2020 a las 1:35pm — No hay comentarios

Google Explains How to Remove Pages for SEO

The important consideration when removing content is that it’s not a one-size fits all solution for improving rankings. Removing pages does not automatically help all sites rank better.

Furthermore it’s important to assess whether a page simply needs improvement.

Removing content is an old solution for traffic issues. There was a related SEO solution for removing content was called Content Cannibalization. Then about six years or ten years later the technique was rediscovered…

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Añadido por stanley el abril 13, 2020 a las 2:38pm — No hay comentarios

What’s Happening to Paid Media Performance During COVID-19

In the latter half of March, eMarketer surveyed 203 respondents. 67% were agency-side, and 33% were marketing professionals, but all work functionally in media decision-making.

Participants were asked two questions:

  • What media types were they choosing to pause/reduce spend from, based on their initial response that they would be doing so
  • What media types would keep or receive funds shifted away from other channels?

The initial data reflected the…

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Añadido por stanley el abril 13, 2020 a las 2:33pm — No hay comentarios

Google Answers: Is It OK to Link to My Own Guest Post?

Is it acceptable for authors to link to their guest posts?

That’s one question asked of Google Webmaster Trends Analyst John Mueller during a Webmaster Central hangout held April 9.

The question was submitted by a site owner who contributes a modest amount of unique content to other sites within the same niche.

They were concerned that linking to those posts from their own site would have a negative impact on SEO.

Here is the question that was…

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Añadido por stanley el abril 10, 2020 a las 1:42pm — No hay comentarios

How to Produce Quality Titles & Meta Descriptions Automatically

These difficult times it is more important than ever to get more effective work done in less time and with fewer resources.

One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale.

In particular, when the site has thousands or millions of pages.

It is hard to put on the effort when you don’t know if the reward will be worth it.

In this column, you will learn how to use the most recent advances in…

Continuar

Añadido por stanley el abril 10, 2020 a las 1:31pm — No hay comentarios

Google Offers Suggestions For Avoiding Meta Description Rewrites

It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page.

Mueller lists the most likely reasons why this would occur:

  • The meta description is not relevant or useful (ie, just a collection of keywords).
  • The exact same meta description is provided across a large number of pages.
  • The meta description doesn’t match what the user is searching for, but other content on the page does.

In…

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Añadido por stanley el abril 9, 2020 a las 1:22pm — No hay comentarios

How Bing Ranks Search Results: Core Algorithm & Blue Links

it is safe to assume that Bing and Google are organized and function on similar lines.

With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.

So that’s what I did.

Below is the first interview in a series of five I did with team leads at Bing.

Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10…

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Añadido por stanley el abril 8, 2020 a las 2:08pm — No hay comentarios

Moving a Company to an SEO Focus

It seems like you have accomplished the first step in moving a company’s focus toward SEO.

The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.

IT folks are usually not marketing folks.

IT will always prioritize tasks that affect “critical systems” over SEO items.

And this makes sense.

You won’t hear screaming from your users if a meta tag isn’t…

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Añadido por stanley el abril 7, 2020 a las 1:51pm — No hay comentarios

Google Explains What’s Important For Top Rankings

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.

Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.

He then offered advice on how to fight for the top rankings.

The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.

And that’s where the publisher was mistaken.

So part of the…

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Añadido por stanley el abril 6, 2020 a las 2:27pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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