El blog de Stanley (313)

Most Important SEO Lessons From an SEO Veteran

Being an SEO professional has its  and its rewards.

After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites.

I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos.

I learned from  for Business helpful tips and search engine submission.

My career took a turn when I jumped…

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Añadido por stanley el septiembre 25, 2020 a las 9:05am — No hay comentarios

Bing Search Updates: Autosuggest

Bing is improving several key search features with updates designed to provide users with a wider range of results.

Now, when users search using Bing, they can expect to see:

  • Better autosuggest predictions
  • More ‘people also ask’ recommendations
  • Intelligent answers in more regions
  • Semantic highlighting in search snippets

Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language…

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Añadido por stanley el septiembre 25, 2020 a las 8:57am — No hay comentarios

Best Google Keyword Planner Alternatives

Ahrefs’ paid tool provides keyword ideas as well as search volume for all match types.

It also has a keyword difficulty score metric which, , was slightly more accurate than other tools that offer a similar feature.

SEMrush has a keyword tool that is driven by its huge dataset of search data from 26 different countries.

Its results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking…

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Añadido por stanley el septiembre 24, 2020 a las 11:14am — No hay comentarios

Enterprise-Level Link Building Best Practices

The size of your business deeply influences your marketing strategy.

Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments.

Take all of these benefits into consideration when planning your next enterprise link building strategy.

To successfully implement a large-scale link building…

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Añadido por stanley el septiembre 24, 2020 a las 11:08am — No hay comentarios

EO Tips to Safely Make Your Old Content Fresh Again

Fresh content still is powerful currency when it comes to search.

Ever since , the more recent and relevant your content is, the higher its chances to rank in SERPs.

But what about the “appearance” of freshness?

What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “” – content that’s meant to withstand the…

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Añadido por stanley el septiembre 23, 2020 a las 10:33am — No hay comentarios

Signs You Need to Update Your Website Copy

Copy is the unsung hero of websites.

All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.

When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.

Moreover, subpar copy will devalue a website – no matter how nice the design features are.

The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.

But for…

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Añadido por stanley el septiembre 23, 2020 a las 10:21am — No hay comentarios

Modern Link Acquisition Tactics That Work

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.

But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a .

And Google uses links for good reason.

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are…

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Añadido por stanley el septiembre 22, 2020 a las 11:00am — No hay comentarios

Modern Link Acquisition: 10 Tactics That Work

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).

So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.

However, you won’t rank simply by acquiring links, you need to…

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Añadido por stanley el septiembre 22, 2020 a las 10:45am — No hay comentarios

Modern Link Acquisition: 10 Tactics That Work

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).

So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.

However, you won’t rank simply by acquiring links, you need to…

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Añadido por stanley el septiembre 22, 2020 a las 10:40am — No hay comentarios

Enterprise SEO Strategies & Tactics That Really Work

Targeting keywords that rank in striking distance (i.e., keywords that rank in positions 11 to 20) are low-hanging fruit and provide quick wins to improve your performance.

  • Enter your domain in Ahrefs.
  • Go to organic keywords and click on the flag (i.e., U.S., or wherever you’re targeting).
  • Click on position and enter in 11 to 20 and filter your keywords that rank in striking distance.
  • t’s a lot easier to move keywords that are…

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Añadido por stanley el septiembre 21, 2020 a las 11:48am — No hay comentarios

What the Search Industry Can Do to Fight Disinformation

We can spots the more subtle (than dinosaur gender black) elements don’t seem quite right.

It’s what our clients pay us to do.

It’s more important than ever for clients to know and curate how they are represented in search results.

Silly things happen.

What do we do when misrepresentations contort from silly to intentional deception?

Disinformation is false or misleading information that is spread deliberately to deceive.

The information…

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Añadido por stanley el septiembre 21, 2020 a las 11:21am — No hay comentarios

How Do Social Media Algorithms Work?

This list made me wonder why marketers focus on the reach of their campaign’s outputs, but influencers are focused on the growth of their program’s outcomes.

Influencers want to learn how the Instagram and YouTube algorithms work, because they want their videos discovered by more people.

And influencers are interested in learning how the TikTok and Twitter algorithms work, because they are thinking about creating content for those platforms.

Facebook’s algorithm,…

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Añadido por stanley el septiembre 18, 2020 a las 12:42pm — No hay comentarios

How Paid Search & Social Advertisers Can Maximize Audience Expansion

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life.

However, the end of campaign life cycles can become less than a lackluster period.

For those campaigns without a stop point, one can occasionally see audience fatigue.

But what if I said the campaigns didn’t have to die?

With a little retooling, you have the ability to stay visible for existing customers but also nurture…

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Añadido por stanley el septiembre 18, 2020 a las 12:32pm — No hay comentarios

How to Find Internal Linking Opportunities

Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries?

This is a familiar challenge that faces website owners and SEOs alike – a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even though it just isn’t working.

On September 9, I moderated a sponsored presented by Jenny Halasz, President at JLH Marketing and Ambassador at OnCrawl.

She shared how to use internal…

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Añadido por stanley el septiembre 17, 2020 a las 3:02pm — No hay comentarios

How to Work with an ‘SEO Guru’ Who Isn’t a Team Player

A lot of times it is hard for consultants to make the change from working in a silo and keeping knowledge to themselves to having to share.

As a consultant, your knowledge is your money.

But in-house, you’re being paid for that knowledge, not just for doing the work.

That goes to the main issue.

You as a manager or company owner need to take responsibility for your team.

You  to work for your company and be on a team.

You…

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Añadido por stanley el septiembre 17, 2020 a las 2:56pm — No hay comentarios

Best Practices for Adding Keywords in Your Web Copy

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received my degree.

Almost 30 years later (man, I’m old), this simple three-word sentence still rings true.

The phrase is specifically germane to my current profession of search engine marketing.

But if you use too many keywords, or use them in the wrong place, you run the…

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Añadido por stanley el septiembre 16, 2020 a las 2:01pm — No hay comentarios

How Machine Learning Is Changing SEO & How to Adapt

People who consume online media are constantly changing.

These days, they look for instantaneous insights and results; making the role of machine learning even more important in SEO. 

If you still aren’t sure how machine learning is changing SEO, it’s time to pay attention.

Machine learning is not new anymore – it’s been around and used for years.

But early adopters were able to reap the benefits.

For example, in 2017 Netflix saved $1 billion by using…

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Añadido por stanley el septiembre 16, 2020 a las 1:57pm — No hay comentarios

6 Backlink Types Which Effect Search Ranking

A lot of links are built for SEO purposes, i.e. to increase the value of a website for search engines. All SEO profs do their best to make such links look natural, as Google relies only on backlinks that are considered as natural.

https://www.concatenative.org/wiki/view/Front%20Page…
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Añadido por stanley el septiembre 14, 2020 a las 2:44pm — No hay comentarios

21 Facts You Need to Know for an Effective Backlink Strategy

Link Building post for any new linkbuilders out there who wants a one-stop resource to guide them.

https://techtraance.blogspot.com/2020/04/network-comptia.html
https://techtraance.blogspot.com/2020/04/network-overview-of-domains.html…
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Añadido por stanley el septiembre 14, 2020 a las 2:24pm — 1 comentario

Link Building: 12 Ways to Get Quality Backlinks for Your SEO

Backlinks are incoming links (excluding ads) that point from another website back to your own. Evaluating a site’s backlinks (or inbound links, or external links) helps search engines determine the site’s popularity, authority, and relative importance on the web.

https://technoomyth.blogspot.com/2020/03/cloud-architect-salary.html…
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Añadido por stanley el septiembre 14, 2020 a las 2:10pm — 1 comentario

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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