El blog de Stanley (516)

Google will not build or use alternate identifiers to track users across the web

Google seems committed to its Privacy Sandbox, the company’s initiative to set new standards for targeted advertising, emphasizing user privacy. As an alternative to third-party cookies, FLoC is a major part of that, so advertisers may have to get accustomed to this new method of targeting, especially if alternate identifiers prove to be unviable.

“People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. That is why Chrome made…

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Añadido por stanley el marzo 4, 2021 a las 11:16am — No hay comentarios

Google My Business people who viewed your business report

What the report looks like. You can access the report by logging into Google My Business, clicking on your business, and selecting the Insights tab on the left. Then you can access the new performance reports at the top of that page. Once you are in there, if you scroll down, there is a section that shows “how people discovered you.”

As you can see, the “people who viewed your business profile” section on the left gives you a break down…

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Añadido por stanley el marzo 4, 2021 a las 11:10am — No hay comentarios

Google Image Search update reduces duplicate image results

Visually distinct. Google has said the images it shows are now more visually distinct from each other, providing a more diverse set of relevant images for your query.

November 2020. Google said in its announcement that this went live in November 2020, “we hope this improvement, which we introduced in November, helps everyone better make use of Google Images to be inspired and informed as they search…

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Añadido por stanley el marzo 3, 2021 a las 7:38am — No hay comentarios

Semrush plans to go public after posting big 2020 growth

Semrush on Monday  it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.

Customers. Semrush said it had 67,000 paying customers in 2020, up from over 54,000 in 2019. Keep in mind, in 2010 the company had just surpassed 1,000 customers, and in 2015 it broke the 15,000 customer mark. On the other hand,…

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Añadido por stanley el marzo 3, 2021 a las 7:33am — No hay comentarios

What to Do When You Have Duplicate GMB Listings

Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings.

Let’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.

You Google [best pizza in the lincoln park] and the search results pop up.

You see many businesses representing the best pizza in Chicago. How do you choose?

Not only that, but you consider the convenience…

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Añadido por stanley el marzo 2, 2021 a las 5:51am — No hay comentarios

Best Tools to Monitor Your Online Reputation

Keeping track of what people say about your brand online is beneficial. Read about 12 tools that can help you monitor your online reputation.

Your online reputation is one of the strongest measures of your success as a business. Online life is real life; your online reputation is everything.

This means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing strategy.

It’s crucial that you find out about…

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Añadido por stanley el marzo 2, 2021 a las 5:40am — No hay comentarios

1.8 Billion People Use Facebook Groups Every Month

A report on the role online communities play in peoples’ lives states that Facebook Groups are used by 1.8 billion people every month.

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.

A report from NYU’s The Governance Lab examines how Facebook Groups allow people to form meaningful communities they often wouldn’t have the opportunity to offline.

Of those involved…

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Añadido por stanley el febrero 26, 2021 a las 5:23am — No hay comentarios

Important SEO Lessons from The New York Times & CNN

Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.

News sites often know their SEO.

They have to. Traffic is how they make money.

News sites also have a ton of content and organizing it properly is key if they want to stay ahead in some of the most competitive SERPs out there.

Savvy news sites are cracking the code on how to keep their content front and…

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Añadido por stanley el febrero 26, 2021 a las 5:14am — No hay comentarios

Newer Updates You Might Have Missed

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.

If you’re running a local business, you need to know about those updates so you can get the most out of the platform.

In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.

Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you…

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Añadido por stanley el febrero 25, 2021 a las 6:31am — No hay comentarios

Core Web Vitals Challenge: WordPress vs Everyone

HTTP Archive (sister site to Archive.org aka Wayback Machine) published real-world statistics of which content management system (CMS) achieved the best Core Web Vitals scores. The results show that while there was one clear winner, the results show that performance was mixed among all of them.

The HTTP Archive challenge matched WordPress versus Drupal, Joomla, Squarespace and Wix.

Those five were chosen based on their status as the top five most popular content management…

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Añadido por stanley el febrero 25, 2021 a las 6:10am — No hay comentarios

WordPress 5.6.2 Update is Largely Successful

WordPress rolled out a bug fix update, version 5.6.2. Aside from an issue affecting Ultimate Addons for Gutenberg plugin, the update is largely successful, publishers are encouraged to update.

WP 5.6.2 is called a Maintenance Update. A maintenance update is one that is meant to fix bugs introduced by a previous update. Because a maintenance update fixes problems, it is generally recommended that publishers update their WordPress to the latest…

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Añadido por stanley el febrero 24, 2021 a las 7:00am — No hay comentarios

LinkedIn Pages Updated With New Features

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data.

New LinkedIn Pages updates include:

  • Lead Gen Forms in Product Pages
  • Ways to share content among coworkers in the ‘My Community’ tab
  • Ways to measure the impact of employee advocacy on content engagement & reach

Full details about each of these new updates can be found below.

A LinkedIn Product Page…

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Añadido por stanley el febrero 24, 2021 a las 6:49am — No hay comentarios

Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings

France’s Directorate General for Competition, Consumption and the Repression of Fraud (DGCCRF) launched an investigation into Google’s hotel rankings to monitor the fairness and nature of information, resulting in a fine of €1.1 million.

The investigation was launched in 2019 and continued into 2020 after French hoteliers complained about the tech giant’s star rating system.

Seven thousand five hundred establishments were monitored before Google was fined for displaying…

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Añadido por stanley el febrero 23, 2021 a las 5:01am — No hay comentarios

Google Search Console Updated With New Associations Page

An association refers to the connection between a Search console property and a property in another Google service, such as Analytics.

An example of the updated Asssociations page can be seen below:

The updated Associations page, which is found within the settings menu of Search Console, supports the following association types:

  • Google Analytics: View your Search Console data, such as organic search queries, in your Google Analytics…
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Añadido por stanley el febrero 23, 2021 a las 4:53am — No hay comentarios

A Beginner's Guide to Google Tag Manager

The trouble is getting to the point where you have enough data to make smart marketing decisions.

Marketers rely on JavaScript tags on the backend of webpages to gather information about site visitors.

These are useful, but manually tagging and maintaining tags is time-consuming and tedious.

A marketer gets a tracking code from a third party, for example, or asks a developer to create a piece of tracking code for an on-page event.

The developer says they can…

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Añadido por stanley el febrero 22, 2021 a las 4:38am — No hay comentarios

Google Discusses Natural Backlinks

A backlink is a link from one web page to someone else’s web page.

The term backlink probably came about from when websites engaged in reciprocal link strategies and one website linked to a second website in exchange for a link back to the first site. The link back to the site was called a backlink.

They are also called inbound links. That name came about as a way to differentiate them from outbound links (links that point out from a site to another site).

There…

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Añadido por stanley el febrero 22, 2021 a las 4:28am — No hay comentarios

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.

One of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of the result cannot ever be known because the conclusions reached are only guesses about…

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Añadido por stanley el febrero 19, 2021 a las 7:32am — No hay comentarios

Google Search Console Changes Core Web Vitals Reporting

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.

Going forward, the metrics defining the boundaries for largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS) are now defined as <= (less than or equal to).

Previously the boundaries for each of the Core Web Vitals was defined as < (less than).

That meant the Google Search Console report…

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Añadido por stanley el febrero 19, 2021 a las 7:25am — No hay comentarios

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.

And so Google announced last week that another change is coming to keyword match types.

As a big advocate of using technology to keep your sanity when Google makes changes that would…

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Añadido por stanley el febrero 18, 2021 a las 6:54am — No hay comentarios

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.

And so Google announced last week that another change is coming to keyword match types.

As a big advocate of using technology to keep your sanity when Google makes changes…

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Añadido por stanley el febrero 18, 2021 a las 6:41am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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