El blog de Stanley (92)

What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.

Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.

Learning how to reclaim lost links will help to:

  • Regain link value.
  • Build your…
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Añadido por stanley el diciembre 2, 2019 a las 10:00am — No hay comentarios

How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs.

Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service.

Using testimonials and reviews as a link building tactic, however, is often overlooked.

It’s such a simple and straightforward method, which may be one of the reasons it tends to be an…

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Añadido por stanley el noviembre 27, 2019 a las 8:00am — No hay comentarios

Tips to Boost Your Google My Business Profile

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your  local search competitors?

If not, here are some major points to consider when boosting your GMB presence.

Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers.

Think about how you might go about weeding through a large selection of…

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Añadido por stanley el noviembre 25, 2019 a las 6:30am — No hay comentarios

Google Update November 2019

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although there are winners mixed in, including winners in the spam community.

Google does not target specific niches. The recipe blogger niche is a highly organized community. Because of that when something big happens the community’s voice will be amplified.

Thus it was that the recipe…

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Añadido por stanley el noviembre 19, 2019 a las 10:00am — No hay comentarios

Identifying Content Marketing Trends to Enhance Your 2020 Strategy

A great marketing strategy cannot be built on bare assumptions, especially when it comes to content.

To keep pace with the industry, content marketers constantly monitor a variety of channels seeking trending topics and hot news.

In our research, we decided to take a look from the inside. We analyzed 2019 Google search queries related to content marketing and the top-performing tweets in English with the hashtag #ContentMarketing posted between January and September…

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Añadido por stanley el noviembre 19, 2019 a las 7:30am — No hay comentarios

Reciprocal Links: Do They Help or Hurt Your SEO In 2019?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years.

Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all.

However, the way reciprocal links appear on sites today is different from 20 years ago.

In my research for this article, I found an…

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Añadido por stanley el noviembre 18, 2019 a las 5:48am — No hay comentarios

How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?

I know… it’s practically an ancient artifact. But it was useful, in its time.

Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.

Now, phone books are practically obsolete. You search online for the product or service…

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Añadido por stanley el noviembre 8, 2019 a las 8:12am — No hay comentarios

Ideas to Build Links by Helping Others

You already have a strategy in place for link building, right?

Your plan probably includes at least one of the following link building tactics:

  • Regularly fixing broken links
  • Requesting links for unlinked mentions
  • Reclaiming lost links
  • Creating link worthy content
  • Adding your site to web directories

The above tactics aren’t enough, though.

If your link building…

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Añadido por stanley el noviembre 8, 2019 a las 6:11am — No hay comentarios

Ways to Evaluate Guest Posting & Blog Outreach Services

Getting high quality to your site was once a critical factor in how well your site would rank in the search engine result pages (SERPs) for your targeted keywords.

If you had keyword-rich anchor text links, the chances that you would rank higher in the SERPs were even greater.

A link from an authority domain like CNN could help improve your rankings and, if it was lost, you may have experienced a .ranking drop

Those were the good old…

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Añadido por stanley el noviembre 7, 2019 a las 9:57am — No hay comentarios

How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?

I know… it’s practically an ancient artifact. But it was useful, in its time.

Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.

Now, phone books are practically obsolete. You search online for the product or service…

Continuar

Añadido por stanley el octubre 30, 2019 a las 6:57am — No hay comentarios

How to Take Search Console to the Next Level with Google Data Studio

It’s been really positive to see how quickly searc console has been changing since the launch of the new version.

However, with all of these developments, it’s important not to put too much focus on working with Search Console data in its native user interface.

To get the most out of Search Console, particularly Performance data, we need to:

  • Extract parts of this rich data source.
  • Visualize it in compelling dashboards that surface…
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Añadido por stanley el octubre 9, 2019 a las 8:07am — No hay comentarios

Your Ultimate SEO Audit Checklist

If you want the Ultimate SEO Audit Checklist, you’ve come to the right place.

Did you know that Google has approximately 200 ranking factors?

For SEO professionals, Google has always maintained that chasing after the algorithm has a minimum effect and does not provide much – if any – return for most ranking factors.

Of course, they don’t want everybody gaming the system!

This list is not intended to be the official list of ranking factors from Google. It is…

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Añadido por stanley el octubre 4, 2019 a las 10:05am — No hay comentarios

Google Search Console Can Now Report on Same-Day Data

Google is  updating Search Console with the ability to return fresher data in the Search Performance report – as recent as less than a day old.

That means SEOs and site owners will have access to same-day data in Search Console for the first time. A considerable upgrade over the previous wait time of several days.

Improved data freshness in the Search Performance report was the number one feature request from Search Console users.

Here…

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Añadido por stanley el octubre 1, 2019 a las 6:36am — No hay comentarios

Publishers Report Possible URL Removal Tool Bug

Several publishers reported trouble with Google’s URL removal tool. Submitted URLs were reported to be sitting in the queue but not processing.  The issue doesn’t appear to be widespread though.

Twelve hours after publishers reported the bug Google, a company that employs over 10,000 search quality raters, had yet to respond.

Several publishers have reported that the URL removal tool isn’t working. However there doesn’t seem to be any chatter on Twitter, Reddit, or…

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Añadido por stanley el septiembre 26, 2019 a las 11:01am — No hay comentarios

Google Lets Site Owners Customize Their Search Results Snippets

Google is giving site owners the ability to customize how their content is previewed in search results.

By default, Google has always generated search snippets according to the users’ queries and what types of devices they’re using.

However, there was previously no room for customization – it was only possible to allow a textual snippet or not allow one.

Now, Google is introducing multiple methods that allow for more fine-grained…

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Añadido por stanley el septiembre 25, 2019 a las 11:34am — 1 comentario

A 4-Step Enterprise SEO Framework: From Crawling to Conversions

Google only crawls about half the pages on large enterprise websites, meaning those pages won't be added to the index. This also means they can't rank or generate organic traffic and revenue for the…

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Añadido por stanley el septiembre 18, 2019 a las 10:30am — No hay comentarios

Popular Link Tactics that Might Not Work

There are seven kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible.

This a mistake that anyone can make. There is a patent from many years ago that is about taking note of changes to a web page, including inbound and outbound links, then making a determination of whether or not these are spammy or…

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Añadido por stanley el septiembre 17, 2019 a las 7:29am — 1 comentario

This 1 Link Building Tip Will Increase Success Rate

It’s amazing how a seemingly small change can dramatically improve conversions. On one of my link request outreaches I kept getting solicited for donations, to pay for links, something I didn’t want to do. Then I discovered a small change to what I was doing that resulted in more links.

Many years ago we updated our suggest-a-link outreach to include several suggestions, not just the one site we wanted a link from. One would think that asking for links for several sites would decrease…

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Añadido por stanley el septiembre 13, 2019 a las 8:00am — No hay comentarios

Easy Steps to Effective Guest Blogging That Will Make Google Happy

There’s no doubt about where Google stands on guest blogging.

Google has repeatedly made it clear to site owners and SEOs that  guest posting means explicit purpose of building links is dangerous.

And I agree.

But this doesn’t mean guest blogging is bad.

It just means guest blogging is being done badly

Traditionally, guest blogging has followed a specific formula:

  1. Create a piece of…
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Añadido por stanley el septiembre 10, 2019 a las 12:02pm — No hay comentarios

Link Building: Dos and Don’ts

 Link Building is perhaps one of the most well-known strategies in digital marketing. By definition, link building is the process of getting external pages to link to a page on your site (citing a blog article, a piece of content such as an infographic or video, or some other aspect of your website that is of value). While links are not the be-all and end-all of SEO, they are certainly important in ranking factors .

So what are some of the dos and don’ts I…

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Añadido por stanley el septiembre 9, 2019 a las 8:34am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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Google Explains What’s Important For Top Rankings

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.He then offered advice on how to fight for the top rankings.The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.And that’s where the publisher was mistaken.So part of the answer to their question is they need to step back…Ver más
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Why Buying Domains Can Be Strategic

Strategic domain registration is something every business needs to understand.Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.This is a reasonable approach that does far more merely protecting a brand.Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them.The goals for defensive domain registrations are limited.By…Ver más
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The Tiger King Joe Merch

The Tiger King Joe Merch, The Tiger King Joe T Shirt,The Tiger King Joe T Shirts, The Tiger King Joe Shirt, The Tiger King Joe Shirtshttps://teespring.com/stores/the-tiger-king-joe-merchhttps://teespring.com/stores/the-tiger-king-joe-merch…Ver más
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Ways You Should Do Marketing Differently Today

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.Tensions rise along with the number of Coronavirus cases reported in the news.We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.We follow all the guidelines and hope to settle into a new normal.And that’s when entirely new fears seize us.As if all…Ver más
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