Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.”
Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically.
When explaining how core updates work, my favorite analogy to reference is this one from Google:
Let’s break down this analogy. If…
Añadido por stanley el enero 28, 2020 a las 7:17am — No hay comentarios
It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a link from a particular website. Especially if you’re relatively new to SEO.
I was recently reminded of this while training an employee to find potential link opportunities. She’s great at the job she does a day in and day out, but she completely missed the mark on this.
Part of the reason she missed the mark was that I initially gave very loose guidelines. I like to do…Continuar
Añadido por stanley el enero 27, 2020 a las 10:14am — No hay comentarios
If you want your website to load quickly on a mobile platform, you should make use of Accelerated Mobile Pages (AMP) technology.
Fortunately, that’s easy to do if you’re using WordPress because there are quite a few available.
Even better: many of them are free.
You will, however, need to invest some time to configure them properly. You might even need to make some design tweaks.
Still, it’s worth the effort if Google…Continuar
Añadido por stanley el enero 27, 2020 a las 6:49am — No hay comentarios
Not all website elements are created equal.
Some matter – and some matter a ton.
So what are your site’s standout elements? Here are five:
It’s pretty obvious to you how important these elements are to your site.
But how can…Continuar
Añadido por stanley el enero 24, 2020 a las 10:56am — No hay comentarios
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.
Links continue to remain a significant ranking factor.
What happens when you get bad links on enough of a scale to harm your site?
Your site can get algorithmically downgraded by Google – or worse, you get a manual action.
While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.
This guide will explain 10…Continuar
Añadido por stanley el enero 24, 2020 a las 6:38am — No hay comentarios
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade.
In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of:
Adding our target keyword and its close variants in the content X times.
Making sure to add that keyword to all the magic places like your title tag, meta description, H1, etc.
Writing at least X words because…
Añadido por stanley el enero 23, 2020 a las 10:44am — No hay comentarios
Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings.
This is a brand new change rolling out as of today.
The change will affect 100% of all search listings worldwide.
Previously, it was not uncommon to see to see webpages in a featured snippet position appear twice on Page 1 of search results.
Going forward, that will no longer be the case.
Now, a webpage…Continuar
Añadido por stanley el enero 23, 2020 a las 10:14am — No hay comentarios
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.
When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories.
While browsing the popular products section users can filter results by style, department, and size. After selecting a…
Añadido por stanley el enero 21, 2020 a las 10:44am — No hay comentarios
Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results.
All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data.
Data-Vocabulary.org Structured Data is Google’s implementation of structured data introduced in 2009. It was superseded by Schema.org's structured data two years later in…Continuar
Añadido por stanley el enero 21, 2020 a las 10:00am — No hay comentarios
In the field of SEO, it’s safe to say that things are always changing.
Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords.
Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on.
There are a number of strategies that one must use to be successful in…Continuar
Añadido por stanley el enero 20, 2020 a las 12:10pm — No hay comentarios
The end of year is always a good idea to review your Google Display campaign settings, evaluate performance, and do some tidying up.
Google Display Only campaigns can be less needy than search campaigns, but they deserve love, too.
I like to take a look back at the previous year’s performance to identify trends that may not have been as obvious in a 30-, 60- or 90-day view.
Let’s look at a few ways to make sure your Google display campaigns are in tip-top shape for…Continuar
Añadido por stanley el enero 20, 2020 a las 11:03am — No hay comentarios
There is no shortage of technical SEO tools for agencies.
From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.
What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.
1. Screaming Frog
Screaming Frog is the crawler to have.
To create a substantial website…Continuar
Añadido por stanley el enero 17, 2020 a las 9:20am — No hay comentarios
I’ve been in this “thing of ours” for 21 years now.
And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too.
From mom-and-pop shops to Fortune 500s – I’ve been there and done that.
Over that time, my processes have evolved. Interestingly, SEO audits really weren’t nearly as commonly talked about in the past as they are today.
Because, you know, everyone just went from “throw a few links at it” to “social signals” and…Continuar
Añadido por stanley el enero 16, 2020 a las 12:24pm — No hay comentarios
What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy. It gets even more romantic when my blog and name are featured in a prestigious site. That’s what guest blogging is all about. Fame. Reputation. Success. But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit. Ready to dive in? The Rocky History of Link…Continuar
Añadido por stanley el enero 16, 2020 a las 9:13am — No hay comentarios
This seemingly simple question has a lot of answers.
And as with many questions surrounding SEO, the overarching answer is – it depends.
On the surface, measuring organic conversions is pretty straightforward.
Most SEO professionals use to track conversions.
Google Analytics is simple to set up and it’s free.
Put some code on your site, set up some goals, and look at your reports to see how your organic traffic is…Continuar
Añadido por stanley el enero 13, 2020 a las 11:08am — No hay comentarios
Google’s John Mueller answered a question about what to do to optimize for the BERT algorithm. Google has maintained that there is “nothing to optimize for.” Mueller offered a more nuanced answer that offered a little more information to publishers who are concerned about BERT.
The BERT algorithm is a way to understand text. So rather than analyzing text in the sense of matching keywords, BERT helps Google understand the topics and concepts behind sentences, paragraphs…Continuar
Añadido por stanley el enero 13, 2020 a las 8:04am — No hay comentarios
Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content.
Under this , branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed.
Instagram’s existing advertising policies have long prohibited that type of content, but the policies were not strictly enforced. That will change in the coming weeks, which is when the company says it will ramp up…Continuar
Añadido por stanley el enero 10, 2020 a las 7:57am — No hay comentarios
When was the last time you ran performed a content audit?
You aren’t alone.
Most content creators are so focused on creating new content that they forget to audit their existing content.
Here are a few reasons why you need to audit your content:
Añadido por stanley el enero 9, 2020 a las 10:57am — No hay comentarios
A few months ago, I was speaking at a big, well-known digital marketing conference. Apart from me, there were several other popular link builders speaking, some of which also run paid courses.
One of those experts shared a case study on how he had generated NNN links and got a solid growth of organic traffic to his site.
At a Q&A session, he was asked how he had managed to persuade so many people to give him a link. His answer was: “People were happy to give us a link…Continuar
Añadido por stanley el enero 9, 2020 a las 10:46am — No hay comentarios
Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.
The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links.
in the past, Google’s algorithm was tuned for statistical signals to indicate something is normal versus spam, counting of links…Continuar
Añadido por stanley el enero 3, 2020 a las 7:30am — No hay comentarios