Blog de Stanley -- Archivo agosto 2020 (42)

When Does SEO Become Enterprise SEO?

When it comes to SEO for enterprise companies and working in-house, an SEO professional will start to feel overwhelmed with the growing set of keywords they optimize for and the thousands of impressions they’re seeing.

When I made the move from agency to in-house, I experienced this feeling first-hand.

With each move to a larger company as I advanced in my career, I found myself seeing the numbers and the complexity of the sites I was dealing with grow.

How…

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Añadido por stanley el agosto 31, 2020 a las 12:45pm — No hay comentarios

The 4 Pillars of Enterprise SEO Success

Enterprise companies are realizing that to be successful at SEO, they shouldn’t only be heavily focused on the technical stuff or at identifying opportunities for growth to build content around.

Companies know that they need people who can  effectively as well as with a mix of teams (technical, creative, some who know SEO and some who have no clue), all in the same room at the same time.

In addition, companies are looking for more deeper-level…

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Añadido por stanley el agosto 31, 2020 a las 12:21pm — No hay comentarios

Why Users Call New Facebook Design a Nightmare

Facebook rolled out a new design their interface. Facebook users reacted with not only displeasure, but actual hate. These are the reasons why so many are threatening to quit Facebook.

What may be contributing to the hate is that Facebook announced the change becomes permanent on September 1, 2020.

The Messenger icon has a sideways letter “Z” and a little tail to indicate it’s a speech bubble.

But it’s so small on a desktop that a user isn’t going to instantly…

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Añadido por stanley el agosto 28, 2020 a las 11:17am — No hay comentarios

This is Structured Data

This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you.

The goal is to demystify Schema.org structured data.

In the most general sense, Structured Data is information (data) that is organized (structured).

Organized information is what structured data is.…

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Añadido por stanley el agosto 28, 2020 a las 11:07am — No hay comentarios

Must-Use Data Sources to Establish the Right Content & Keyword Focus

Data makes the digital marketing world go round.

Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind.

Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your website’s authoritativeness and organic visibility.

It’s no longer, and for that matter never has been, good enough to simply publish and share boatloads of…

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Añadido por stanley el agosto 27, 2020 a las 12:14pm — No hay comentarios

Why It's Time to Rethink How We View 'National' Rankings

In recent years, something I’ve started to think more about is the concept of “national rankings.”

Ever since I’ve been in the community, I’ve generally thought about rankings on two different geographical levels.

  • National: How are we ranking for the majority of users in this country?
  • Local: How are we ranking for users in a particular city/state?

When referring to how we’re ranking, we’d generally default to see…

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Añadido por stanley el agosto 27, 2020 a las 12:06pm — No hay comentarios

11 Powerful Tips to Grow Your Audience

Looking for ways to boost your place in the SERPs, but you've already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend…

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Añadido por stanley el agosto 26, 2020 a las 11:49am — No hay comentarios

11 Powerful Tips to Grow Your Audience

Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s…

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Añadido por stanley el agosto 26, 2020 a las 11:48am — No hay comentarios

11 Powerful Tips to Grow Your Audience

Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s…

Continuar

Añadido por stanley el agosto 26, 2020 a las 11:47am — No hay comentarios

11 Powerful Tips to Grow Your Audience

Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s…

Continuar

Añadido por stanley el agosto 26, 2020 a las 11:47am — No hay comentarios

11 Powerful Tips to Grow Your Audience

Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 11 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s…

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Añadido por stanley el agosto 26, 2020 a las 11:47am — No hay comentarios

Most Sites Don’t Need to Worry About Crawl Budget

Google’s Search Relations team says most sites don’t need to worry about  in the latest episode of the Search Off the Record podcast.

Gary Illyes of Google discussed the topic in length, saying the team has been pushing back on their previous messaging, and adding that a ‘substantial segment’ does have to care about it.

Illyes offers two suggesting for fixing crawl budget issues.

First, try removing…

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Añadido por stanley el agosto 26, 2020 a las 11:35am — No hay comentarios

The Math & Skills You Need to Analyze Google's Algorithm

Other advanced statistical methods, be it Machine Learning or Neural Networks, have their role to play.

But for this article, I’m focusing on regressions.

An important caveat to the use of statistical methods is that a tool by itself or tacked on at the end does not in of itself qualify as a good study.

That’s where having the right data analysis skills with SEO experience comes into play.

As seen repeatedly with COVID-19 analyses, just having a data analyst…

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Añadido por stanley el agosto 25, 2020 a las 12:15pm — No hay comentarios

How to (Re)Build an SEO Agency Today: Changing Business Models

Narrowing the lens on the consumer and business trends that we’ve tackled in the first part of this trilogy, you need to start addressing the ones relevant to building an SEO agency today. And, more importantly, establish which are here to stay and which are just a fad with no long-term implications.

This is one important step in understanding the new context that shapes the business. To help you see clearer, don’t forget to place them on Gartner’s Hype Cycle – an innovation curve…

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Añadido por stanley el agosto 25, 2020 a las 12:10pm — No hay comentarios

Expert Tips for Optimizing Your Images on Amazon

The quality of your images can impact your products' visibility on Amazon. Follow these 11 image optimization tips for better Amazon rankings and sales.

Images are one of the most critical elements of effective eCommerce.

On Amazon, customers have a lot of options right at their fingertips, and before they even click on a product, they will look at the images.

Want to beat your competition?

Then having high-quality images is…

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Añadido por stanley el agosto 24, 2020 a las 12:35pm — No hay comentarios

How to Analyze Google's Algorithm: The Math & Skills You Need

Do you want to spend money on ads or solve this black box?”

That (rough) question helped to determine the path of my career 10+ years ago into becoming the SEO I am today.

I chose this path because I love working at challenges and looking under the hood for what causes something to happen.

Seeking to solve the answer to life, the universe, and everything given with the help of Google Deep Throat as 42 and then double-checking that I…

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Añadido por stanley el agosto 24, 2020 a las 12:25pm — No hay comentarios

Google Chrome 86 Dev Tools Update

Google Chrome 86, due on October 6, 2020, will feature an updated version of Dev Tools. The update introduces new features that extend the usefulness of the tool. Publishers will be able to debug video in a new easily accessible media panel, have access to more emulators and take advantage of better audits from Lighthouse to 6.2.

When enabled, this feature will ignore fonts on your machine and behave as if the fonts are missing. This causes the dev tool to…

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Añadido por stanley el agosto 21, 2020 a las 12:22pm — No hay comentarios

Must-Know Tips When Using Web Stories for WordPress

Web Stories for WordPress is a new plugin by Google. Important SEO tips should be kept in mind for optimal Web Story performance (that aren't obvious

I’ve now spent many hours testing out the Web Stories for WordPress plugin by Google.

There were a lot of obstacles along the way that I struggled to find answers to at the time.

This post outlines nine areas that I wish I knew more about before I dove in headfirst.

These are tips that would…

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Añadido por stanley el agosto 21, 2020 a las 12:18pm — No hay comentarios

Three Ways a Pipe or Dash in Title Tag Makes a Difference

A lively discussion on Twitter about whether or not a pipe “|” or a dash “-” in  made a difference led to interesting observations. Several members of the search marketing community shared three distinct viewpoints illustrating why there is a difference.

Bill Hartzer (started the discussion by asking what he should use.

Bill has been a leader in the search marketing community for decades and is respected by many. As the discussion developed, it quickly…

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Añadido por stanley el agosto 20, 2020 a las 11:56am — No hay comentarios

Cheap SEO Costs Too Much – Here's Why

Don't let cheap SEO get your website in trouble. Learn why a low-cost SEO program isn't the way to go even during a recession.

We are in a recession.

During a recession, companies rethink their budgets.

Every organization is looking for ways to spend less money, and to spend the money they have more efficiently.

History is repeating itself for many in the search engine marketing industry.

As the economy worsens, companies look to search…

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Añadido por stanley el agosto 20, 2020 a las 11:52am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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