Blog de Stanley -- Archivo julio 2020 (42)

New Bing Webmaster Tools – Overview and Review

A major problem with many search marketing related dashboards is the navigation.

It’s as if some companies bury the most important functions behind layers of ambiguously labeled navigation links.

Bing Blogs has made it simple to click around and do things.

The left hand navigational panel is split into five main sections, plus two links at the bottom (User management and a beta URL Inspection tool).

That gives clear…


Añadido por stanley el julio 30, 2020 a las 4:44pm — No hay comentarios

Everything You Need to Know About AMP & SEO

Ever since its launch, the AMP Project has been surrounded by controversy.

It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.

Essentially, putting your website on a diet to make it more attractive to users.

While there are glowing case studies, for many, the implementation was haphazard and the results confusing.…


Añadido por stanley el julio 30, 2020 a las 4:33pm — No hay comentarios

Google Comments on Idea It Uses GA for Ranking Purposes

The idea that Google has used Google Analytics data for its own purposes is based on official statements by Google. These statements were unambiguous about Google using data from GA, but in anonymized or aggregated form.

Along the way there have been numerous  (but never any proof) that Google Analytics data was used for ranking purposes, such as for penalties.

And in 2008, Google announced an experimental product called, Google Trends for…


Añadido por stanley el julio 29, 2020 a las 5:23pm — No hay comentarios

Bing URL Submissions WordPress Plugin Experiencing Issues

There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team.

Emails are being sent out to site owners who have installed the plugin to notify them of these issues.

Bing’s URL submissions plugin for WordPress  last week to quite a bit of interest from SEOs and site owners.

At this time there are already over 1,000 installs of the plugin, which shows…


Añadido por stanley el julio 29, 2020 a las 5:11pm — No hay comentarios

On-Site Technical SEO Factors to Assess in an SEO Audit

I am in full agreement with both of these articles.

Whether it’s knowledge of programming, server architecture, website architecture, JavaScript, CSS, or whatever it is, having this knowledge will put you a step above the rest.

Technical SEO will help you optimize your own site, and identify issues on websites that non-technical SEOs can’t catch.

In fact, in some cases, it can be critical to perform technical SEO before ever touching link building.

Let’s examine…


Añadido por stanley el julio 27, 2020 a las 11:34am — No hay comentarios

Hacking Attacks on Elasticsearch and MongoDB

Unsecured Elasticsearch and MongoDB databases have been targeted in hacking attacks that erase all data. There are no ransom demands.

These are being called Meow Attacks because they leave a telltale meow signature on server log files.

The attacks are targeting unsecured installations of Elasticsearch and MongoDB.

That may mean installations that are not protected by a firewall and are exposed to the public.

That also could be installations that do not…


Añadido por stanley el julio 27, 2020 a las 11:27am — No hay comentarios

Google SERP Shows Amazon Ranked 9 out of 10 Spots. Danny Sullivan Says Google Not Broken

Google’s Danny Sullivan answered a question on Twitter Amazon dominating 9 out of ten search results for a query. It gives the appearance that Google has a domain diversity problem.

Someone posted a screenshot showing Amazon ranking nine web pages in ten search results for the query, 3 foot usb-c cables.

That’s arguably their best page for the keyword phrase, “usb-c cables 3ft” and the title tag isn’t really optimized for that keyword phrase.

Here is a site…


Añadido por stanley el julio 24, 2020 a las 1:07pm — No hay comentarios

Why & How SVOD Providers Should Prioritize SEO

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services.

For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat – content must be easily discoverable.

“Content discoverability”…


Añadido por stanley el julio 24, 2020 a las 1:02pm — No hay comentarios

Do You Have the SEO Skills You Need to Work in an Enterprise?

Do you remember the recession in 2008?

Companies were cutting back on their advertising budgets and focusing on SEO more than ever.

According to Rand Fishkin’s Moz post at the time, Why Companies Are Investing in SEO During the Economic Downturn:

“The jobs and contracts section of the Marketplace has been humming in November, and anecdotal conversations with other SEO firms tell me there’s quite a bit of business to be had for both in-house and external SEOs.



Añadido por stanley el julio 23, 2020 a las 1:43pm — No hay comentarios

How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2

My MozCon presentation was a short film created by the iPullRank team.

I’m not going to spoil it because I’d rather you watched it, but the movie is one part “Batman: The Animated Series” and one part “Mr. Robot” presented in a mixed-media format.

If you haven’t seen it, we’ve just released a Director’s Cut as well as all the related resources and code (all the tactics and code are real) from the film, so please have a look. We made it for you!

What I want to highlight…


Añadido por stanley el julio 23, 2020 a las 1:38pm — No hay comentarios

Content Pruning: What It Is & How to Use It for SEO

Removing old content can do wonders for your SEO. Learn how to weed out outdated content and polish up the new in this guide to content pruning. 

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update.

The May 2020 Core Update was the second core update of the year.

And it has come during a time in which COVID-19 has dramatically altered many users’ search behavior.

Verticals like media, finance,…


Añadido por stanley el julio 22, 2020 a las 12:20pm — No hay comentarios

Category & Archive Pages Hurting Your SEO? Here's What to Do

Category and archive pages can both become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.

Category and archive pages have the potential to both become a great asset and a major headache when it comes to organic search.

For example, on a travel blog, a category page could be a well-structured landing page for information around a specific topic.

On an ecommerce website a landing page for specific grouped…


Añadido por stanley el julio 22, 2020 a las 12:12pm — No hay comentarios

How to Earn Your Google Ads Certification

Google Ads certification is an important credential for marketers.

It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.

While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.

Google Ads certification is a process by which Google recognizes marketers as experts in online…


Añadido por stanley el julio 21, 2020 a las 12:57pm — No hay comentarios

Google Adds Increased Visual Options for Shoppers and Brands

Smart Shopping, display ads, and image extensions are all getting a sprinkling of new features to enrich shopping in the Covid era.

As online shopping continues to be the norm during Covid (and perhaps after it), Google has.

Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

While on the surface, this might seem like routine housekeeping…


Añadido por stanley el julio 21, 2020 a las 12:45pm — No hay comentarios

Web Directories That Still Have Value Today

In an effort to remain relevant, many web directories of yore have transitioned beyond basic listings to detailed review sites.

Many of the sites I’ve listed below reflect this trend.

I could have included many more on this list, like Jasmine Directory, Brownbook, and Bloggapedia, but based on their current traffic numbers (and lack thereof), I’m not sure they’re worth the effort anymore.

Instead, I’ve chosen to focus on only those sites that are more than a…


Añadido por stanley el julio 20, 2020 a las 1:29pm — No hay comentarios

Web Directories You Need to Know About

Do web directories still have value? Yes! Here are 21 web directories with real traffic that could translate into real value for your website.

In the early days of SEO, web directories were the thing.

Back then, the Google algorithm was a lot easier for the game.

If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how the algorithm saw it.



Añadido por stanley el julio 20, 2020 a las 1:19pm — No hay comentarios

Things You Should Not Do When Working with PPC Managers

PPC managers are the spreadsheet-conquering wizards who are able to bring businesses leads, sales, and traffic from paid ads for the best budget.

That’s why it’s important to build a successful relationship with your PPC managers. The better your relationship, the better your results.

To help you create that winning relationship, we’ve got some top tips for you to follow.

PPC managers are responsible for creating and getting the best from your PPC…


Añadido por stanley el julio 17, 2020 a las 2:02pm — No hay comentarios

Hulu Launches Beta for Self-Serve Advertising Platform

Aimed at small and medium-sized businesses, the new beta aims to give lower-budget the opportunity to appear alongside nationally-known shows.

Long-known as an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses.

The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500.

Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and…


Añadido por stanley el julio 17, 2020 a las 1:51pm — No hay comentarios

Largest Contentful Paint – Easy Explanation

Largest Contentful Paint (LCP) is a Google user experience metric. It is set to become a ranking factor in 2021. This guide explains what LCP is and how to achieve the best scores.

What is Largest Contentful Paint?

LCP is a measurement of how long it takes for the main content of a page to download and be ready to be interacted with. What is measured is the largest image or block of the context within the user viewport. Anything that extends beyond the…


Añadido por stanley el julio 16, 2020 a las 1:34pm — No hay comentarios

Google SEO 101: Website Crawl Budget Explained

Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting.

Joined by Merkle’s Alexis Sanders, Google’s Martin Splitt answers over a dozen questions that SEOs frequently ask about crawl budget.

Here’s a quick recap of each question and answer, along with its corresponding time stamp in the video.

Crawl budget is the balance between crawling as much content on a site as quickly as possible…


Añadido por stanley el julio 16, 2020 a las 1:24pm — No hay comentarios


DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.



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