Blog de Stanley -- Archivo abril 2021 (40)

Instagram to Add New Ways For Creators to Make Money

Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content.

The features, announced this week during a livestream which included Instagram chief Adam Mosseri, will enable content creators to earn multiple revenue streams.…

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Añadido por stanley el abril 29, 2021 a las 3:16pm — No hay comentarios

We Need to Stop Quoting Misleading Zero-Click Search Studies

One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages. But the math doesn't add up

While the article also quotes an earlier study that showed that almost 6% of Google clicks went to a Google-owned property (which Fiskin labeled as a “huge portion”), most people got caught up on the “50% of queries resulted in zero clicks” part.

According to a phrase match search on Google, the “less than half” statistic went on to…

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Añadido por stanley el abril 29, 2021 a las 3:09pm — No hay comentarios

How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

But in this column, you’ll learn what we found by testing non-AMP versus AMP on Top stories performance and the impact it had on traffic at Independent News and Media, where I lead SEO.

We’ll explore Google’s documentation on the topic, see what’s happening in the wild, and attempt to answer a few pressing questions in news SEO…

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Añadido por stanley el abril 28, 2021 a las 1:30pm — No hay comentarios

How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth.

It’s a resource-intensive and uncertain process.

You have to keep many variables in mind:

  • The lead’s digital business landscape and potential.
  • What that lead wants to achieve for their marketing efforts.
  • Their available internal resources.…
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Añadido por stanley el abril 28, 2021 a las 1:25pm — No hay comentarios

How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth.

It’s a resource-intensive and uncertain process.

You have to keep many variables in mind:

  • The lead’s digital business landscape and potential.
  • What that lead wants to achieve for their marketing efforts.
  • Their available internal resources.…
Continuar

Añadido por stanley el abril 28, 2021 a las 1:25pm — No hay comentarios

How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth.

It’s a resource-intensive and uncertain process.

You have to keep many variables in mind:

  • The lead’s digital business landscape and potential.
  • What that lead wants to achieve for their marketing efforts.
  • Their available internal resources.…
Continuar

Añadido por stanley el abril 28, 2021 a las 1:25pm — No hay comentarios

Lessons from Winners & Losers in Google's Product Reviews Update

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update.

The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google.

The question is, what does that actually look like?

What should you include in product review content now?

Let’s explore real-world examples of pages that gained and lost rankings at the hand of this update,…

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Añadido por stanley el abril 27, 2021 a las 1:41pm — No hay comentarios

How Google Knows Which Content Belongs to the Same Author

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.

This topic is discussed during the Google Search Central SEO hangout recorded on April 23.

A site owner asks Mueller what’s more important to include on an author’s page between links to social media profiles or an email address.…

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Añadido por stanley el abril 27, 2021 a las 1:32pm — No hay comentarios

Microsoft Advertising’s New Features & More Digital Marketing News

Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.

This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new features coming to Microsoft Advertising and a new Facebook feature that we love to see (or hear!).…

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Añadido por stanley el abril 26, 2021 a las 11:54am — No hay comentarios

Research: Vaccine is Driving New Online Search Opportunities

New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.

The pandemic caused dramatic changes to how consumers spend and what they spend it on. The vaccine is causing similarly dramatic changes to online spending habits that may accelerate as the year progresses.…

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Añadido por stanley el abril 26, 2021 a las 11:47am — No hay comentarios

Ways to Easily Set Up an SEO Content Strategy

I can’t imagine an army general ever won a battle by simply “winging it.”

Military leaders study their adversary, tracking their patterns and plotting their course.

They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory.

Creating search optimized content isn’t much different.…

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Añadido por stanley el abril 25, 2021 a las 11:23am — No hay comentarios

Things Are Not Ranking Factors for Google

Are social signals, accessibility, XML sitemaps, content length and more actually Google Search ranking factors? Here's what you need to know.

In the wake of a few recent Twitter and SEO forum arguments about ranking factors, I wanted to dispel some common misconceptions about what is and is not a ranking factor.

There are plenty of things related to, correlated to, or associated with ranking factors that are not (or most likely are not) ranking factors…

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Añadido por stanley el abril 25, 2021 a las 11:15am — No hay comentarios

Don’t Launch a WordPress Site Before You Go Through

Don’t worry; I’m guilty, too. Between my 9-to-5 gig and helping my freelance clients, ignoring my WordPress site has somehow become the norm.

But it doesn’t have to be.

Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills should extend to your WordPress website.…

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Añadido por stanley el abril 22, 2021 a las 2:28pm — No hay comentarios

Tracking Total Rankings in Data Studio With BigQuery

Clients want to see a birds-eye view of how their keyword set is performing. However, SEO professionals hadn’t really figured one simple way to achieve this using existing tools.

In this column, you’ll learn a BigQuery hack to track total rankings with Data Studio.

You’ll also get access to a free Data Studio template for visualizing BigQuery data. Ready? Let’s jump right in.…

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Añadido por stanley el abril 22, 2021 a las 2:23pm — No hay comentarios

Facebook Announces Social Audio that Goes Beyond Clubhouse

Facebook stated that it has invested in audio technologies like speech-to-text and sound morphing in order to bring pro sound studio power in a user friendly UI that’s easy for every day users.

The goal is for people to create audio stories using advanced AI technologies that make it possible to create in public spaces as well as from the home.…

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Añadido por stanley el abril 20, 2021 a las 5:23pm — No hay comentarios

Jetpack Boost For WordPress Core Web Vitals is Ready

Automattic, founded by the same person who created WordPress, formally launched Jetpack Boost, a free plugin that helps web pages optimize for Core Web Vitals. This is important because Core Web Vitals will become a ranking factor in June 2021.

Jetpack Boost is a plugin that provides one-click optimization for Web Core Vitals. The plugin currently does three things and will in the future do more.…

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Añadido por stanley el abril 20, 2021 a las 5:14pm — No hay comentarios

Google Page Experience Algorithm Update Launching in Mid-June

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.

Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.

Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of…

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Añadido por stanley el abril 19, 2021 a las 3:23pm — No hay comentarios

How to Evangelize Enterprise SEO Success & Communicate With the C-Suite

The demand for SEO, especially across large and global enterprises, is soaring. Here's how to communicate and elevate Enterprise SEO professional's role within the C-Suite.

Building scalable, efficient, integrated, and effective enterprise SEO strategies is reliant upon the sharing of data, skillsets, and mindsets across multiple business units.

In this column, you’ll find few key areas of focus to drive a better understanding of your opportunities, and tips to…

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Añadido por stanley el abril 19, 2021 a las 3:16pm — No hay comentarios

Google Lightning Talks: The State of SEO

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.

Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac.

The Web Almanac is a comprehensive report on the state of the web, which is backed by data and trusted…

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Añadido por stanley el abril 16, 2021 a las 1:34pm — No hay comentarios

How to Make the Most of Crawl Stats in Google Search Console

To access your Crawl stats report, log in to your Google Search Console account and navigate to Settings > Crawl stats.

Here are all of the data dimensions you can inspect inside the Crawl stats report:

1. Host

Imagine you have an ecommerce shop on shop.website.com and a blog on blog.website.com.

Using the Crawl stats report, you can easily see the crawl stats related to each subdomain of your website.

Unfortunately, this method…

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Añadido por stanley el abril 16, 2021 a las 1:26pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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