Blog de Stanley -- Archivo febrero 2021 (36)

1.8 Billion People Use Facebook Groups Every Month

A report on the role online communities play in peoples’ lives states that Facebook Groups are used by 1.8 billion people every month.

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.

A report from NYU’s The Governance Lab examines how Facebook Groups allow people to form meaningful communities they often wouldn’t have the opportunity to offline.

Of those involved…

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Añadido por stanley el febrero 26, 2021 a las 5:23am — No hay comentarios

Important SEO Lessons from The New York Times & CNN

Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.

News sites often know their SEO.

They have to. Traffic is how they make money.

News sites also have a ton of content and organizing it properly is key if they want to stay ahead in some of the most competitive SERPs out there.

Savvy news sites are cracking the code on how to keep their content front and…

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Añadido por stanley el febrero 26, 2021 a las 5:14am — No hay comentarios

Newer Updates You Might Have Missed

Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.

If you’re running a local business, you need to know about those updates so you can get the most out of the platform.

In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.

Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you…

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Añadido por stanley el febrero 25, 2021 a las 6:31am — No hay comentarios

Core Web Vitals Challenge: WordPress vs Everyone

HTTP Archive (sister site to Archive.org aka Wayback Machine) published real-world statistics of which content management system (CMS) achieved the best Core Web Vitals scores. The results show that while there was one clear winner, the results show that performance was mixed among all of them.

The HTTP Archive challenge matched WordPress versus Drupal, Joomla, Squarespace and Wix.

Those five were chosen based on their status as the top five most popular content management…

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Añadido por stanley el febrero 25, 2021 a las 6:10am — No hay comentarios

WordPress 5.6.2 Update is Largely Successful

WordPress rolled out a bug fix update, version 5.6.2. Aside from an issue affecting Ultimate Addons for Gutenberg plugin, the update is largely successful, publishers are encouraged to update.

WP 5.6.2 is called a Maintenance Update. A maintenance update is one that is meant to fix bugs introduced by a previous update. Because a maintenance update fixes problems, it is generally recommended that publishers update their WordPress to the latest…

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Añadido por stanley el febrero 24, 2021 a las 7:00am — No hay comentarios

LinkedIn Pages Updated With New Features

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data.

New LinkedIn Pages updates include:

  • Lead Gen Forms in Product Pages
  • Ways to share content among coworkers in the ‘My Community’ tab
  • Ways to measure the impact of employee advocacy on content engagement & reach

Full details about each of these new updates can be found below.

A LinkedIn Product Page…

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Añadido por stanley el febrero 24, 2021 a las 6:49am — No hay comentarios

Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings

France’s Directorate General for Competition, Consumption and the Repression of Fraud (DGCCRF) launched an investigation into Google’s hotel rankings to monitor the fairness and nature of information, resulting in a fine of €1.1 million.

The investigation was launched in 2019 and continued into 2020 after French hoteliers complained about the tech giant’s star rating system.

Seven thousand five hundred establishments were monitored before Google was fined for displaying…

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Añadido por stanley el febrero 23, 2021 a las 5:01am — No hay comentarios

Google Search Console Updated With New Associations Page

An association refers to the connection between a Search console property and a property in another Google service, such as Analytics.

An example of the updated Asssociations page can be seen below:

The updated Associations page, which is found within the settings menu of Search Console, supports the following association types:

  • Google Analytics: View your Search Console data, such as organic search queries, in your Google Analytics…
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Añadido por stanley el febrero 23, 2021 a las 4:53am — No hay comentarios

A Beginner's Guide to Google Tag Manager

The trouble is getting to the point where you have enough data to make smart marketing decisions.

Marketers rely on JavaScript tags on the backend of webpages to gather information about site visitors.

These are useful, but manually tagging and maintaining tags is time-consuming and tedious.

A marketer gets a tracking code from a third party, for example, or asks a developer to create a piece of tracking code for an on-page event.

The developer says they can…

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Añadido por stanley el febrero 22, 2021 a las 4:38am — No hay comentarios

Google Discusses Natural Backlinks

A backlink is a link from one web page to someone else’s web page.

The term backlink probably came about from when websites engaged in reciprocal link strategies and one website linked to a second website in exchange for a link back to the first site. The link back to the site was called a backlink.

They are also called inbound links. That name came about as a way to differentiate them from outbound links (links that point out from a site to another site).

There…

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Añadido por stanley el febrero 22, 2021 a las 4:28am — No hay comentarios

Wix vs WordPress? Mueller Says Solve Content Issues

Someone tweeted their intention to build a Wix site to test how well it ranks for local search compared to WordPress. John Mueller responded with a series of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.

One of the things about SEO tests is that they are subject to interpretation. In other words, the meaning of the result cannot ever be known because the conclusions reached are only guesses about…

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Añadido por stanley el febrero 19, 2021 a las 7:32am — No hay comentarios

Google Search Console Changes Core Web Vitals Reporting

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.

Going forward, the metrics defining the boundaries for largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS) are now defined as <= (less than or equal to).

Previously the boundaries for each of the Core Web Vitals was defined as < (less than).

That meant the Google Search Console report…

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Añadido por stanley el febrero 19, 2021 a las 7:25am — No hay comentarios

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.

And so Google announced last week that another change is coming to keyword match types.

As a big advocate of using technology to keep your sanity when Google makes changes that would…

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Añadido por stanley el febrero 18, 2021 a las 6:54am — No hay comentarios

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.

And so Google announced last week that another change is coming to keyword match types.

As a big advocate of using technology to keep your sanity when Google makes changes…

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Añadido por stanley el febrero 18, 2021 a las 6:41am — No hay comentarios

Do Article Category and Post Tags Help Rankings

Mueller is saying that the use of tags could be a way to help Google discover more web pages about similar topics.

My preference is to link to articles that are specifically about a given topic. In my experience, links to specific articles tends to get more clicks than a bare keyword that links to an article archive.

In my opinion it’s a better user experience to present a link to a relevant article than to send a user to a page of links.

Tags have largely fallen…

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Añadido por stanley el febrero 17, 2021 a las 6:46am — No hay comentarios

Google Discusses Impact of Tags on Rankings

A website normally organizes the content through categorizing the content topics in a way that makes it easy for users to navigate to the topics of interest through the menu navigation system.

Tags are an additional way for users to navigate to similar content. But tags are generally not a part of the formal site navigation.

When a user finishes reading a web page they may find links (called tags) with keywords that link to similar content.

Categories are…

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Añadido por stanley el febrero 17, 2021 a las 6:38am — No hay comentarios

Twitter Eyes Subscriptions for Premium Features

Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription.

A report from Bloomberg states the motivation behind adding subscription-based features is to ease Twitter’s dependence on advertising.

This is something Twitter has wanted to do for years, Bloomberg says, as a majority of the company’s revenue comes from advertising.

The pandemic is accelerating Twitter’s plans to diversify its revenue streams, along…

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Añadido por stanley el febrero 16, 2021 a las 4:54am — No hay comentarios

What Is the Right Price for Your Agency’s SEO Services?

Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential client.

How many times have you found yourself thinking that you sold your agency short?

Or been anxious that the client won’t accept your fee?

Maybe you’ve been caught in endless and disappointing negotiations where the value was lost altogether.

Pricing feels like a black box. As markets continue to shift and SEO services diversify, setting a benchmark gets…

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Añadido por stanley el febrero 16, 2021 a las 4:36am — No hay comentarios

What Is Quality Score & Why It Matters

They no longer need to pick a CPC bid for every keyword and can instead set CPA or ROAS goals and let machine learning calculate the correct bid to achieve the stated goal for every single search that happens.

But in this move towards more hands-off campaign management, it still pays to know the details of how the underlying system works.

There is money to be saved by working hand-in-hand with automation to deliver even better results than the machine can deliver on its…

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Añadido por stanley el febrero 15, 2021 a las 6:25am — No hay comentarios

GMB Messaging for Desktop Now Rolling Out

Google cites the reasoning behind this trigger-happy response as preserving the customer experience.

Autoresponse welcome messages don’t count towards your response time and rate, so be sure to respond as swiftly as possible.

If you receive any illegitimate messages, be sure to mark these as spam so that they don’t impact your response time and rate either.

Having the messaging system available via desktop is beneficial here, as account holders can keep the platform open…

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Añadido por stanley el febrero 15, 2021 a las 6:17am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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