Blog de Stanley -- Archivo febrero 2020 (7)

How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator?

You guessed it — the byline.

Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this:

It gets even more romantic when my blog and name are featured in a prestigious site.

That’s what guest blogging is all about. Fame. Reputation. Success.

But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit.

Ready to dive…

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Añadido por stanley el febrero 20, 2020 a las 9:58am — No hay comentarios

Ways to Make Your Smart Bidding Smarter

How and how often do you optimize bids?

The ideal frequency depends on:

  • Campaign goals.
  • The amount of data available to your ads and keywords.
  • Competitive landscape.

Still, it is safe to say that a regular bid review is needed.

Thankfully, with all the automation solutions, bid management can be systematic. Advertisers quickly get access to the same engine features.

That is not to say, though, that automation can take all…

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Añadido por stanley el febrero 20, 2020 a las 9:22am — No hay comentarios

Types of Interactive Content to Attract Valuable Links

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate.

That means doing something different.

You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re…

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Añadido por stanley el febrero 19, 2020 a las 12:42pm — No hay comentarios

Link Rot Affects Rankings. How to Fight Back

Google’s John Mueller recently said in a Webmaster Hangout that it’s not enough to create a site and wait for traffic. Similarly, it’s not enough to promote a site then sit back and enjoy the traffic.

Your links and rankings are being subverted by link rot. This isn’t discussed much but it’s something everyone needs to understand and address.

One of the ways to address it is through an approach the late Eric Ward called Link Reclamation. We shared a stage in a presentation…

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Añadido por stanley el febrero 19, 2020 a las 10:56am — No hay comentarios

Examples of What's Wrong with Google Search Today

Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life.

Chances are, as we’re off and running in the year 2020, you’re using the “free” internet database and information machine on a weekly basis – most likely daily – and for good reason.

Google is an information powerhouse, serving up billions of searches a day and many-thousands of searched per second. It is second to none.

Its “hundreds of…

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Añadido por stanley el febrero 12, 2020 a las 12:24pm — No hay comentarios

A Link Building Checklist to Earn More & Better Links

If you want to rank well in organic search, you need links.

Google has told us as much, revealing that links are one of the top 3 ranking factors.

Quality links increase the overall authority and trustworthiness of a page.

Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.

Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email,…

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Añadido por stanley el febrero 12, 2020 a las 9:43am — No hay comentarios

Ways to Drive More Calls – & Better Call Quality – with Paid Search

Oftentimes, calls can be seen as more valuable than forms.

Form fills still require a follow-up call – in which case a salesperson may or may not be able to reach the prospect. While with a call, the prospect is ready and waiting on the line.

Likewise, I’ve heard salespeople mention that they prefer calls to emails and other forms of electronic communication because they are confident that if they can speak to a person on the phone that they can close the sale – and possibly…

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Añadido por stanley el febrero 3, 2020 a las 10:38am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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Google Trends is Useful During Coronavirus

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SEO After COVID-19: Opportunities to Start Working on Now

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High DA DoFollow Article Submission Sites List 2020

Do you seem for a list of top free high DA and DoFollow article submission sites to submit your articles in the article directories to build high domain authority and PageRank DoFollow backlinks in 2020?If yes, this post will help you to get a list of best free high domain and page authority DoFollow article submission sites to build high authority backlinks and to improve the search ranking of your web pages in search engine results pages in 2020.…Ver más
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Facebook Bans More Types of Ads in Response to COVID-19

Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19.This includes ads for:Hand sanitizerSurface disinfecting wipesCOVID-19 testing kids.Previously, Facebook had already banned ads for medical face masks.“This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern.In addition, if Facebook detects abuse around these products in organic posts, that content will be removed too.…Ver más
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Powerful Tips to Leverage SEO & PPC for Mutual Benefit

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.Often we target the same audiences with both channels and within them find ways to align them.In some organizations, PPC and SEO are done by the same person or people.In others, though, there are teams that are siloed and separate from each other.Regardless of how our paid and organic search teams or efforts are structured, we can benefit from sharing specific data, tactics, and…Ver más
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