Blog de Stanley -- Archivo enero 2021 (38)

Google’s John Mueller on Cleaning Up Hacked Pages

Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.

Mueller provided this advice on Reddit in response to a thread from a site owner dealing with thousands of hacker-injected web pages.

The site owner begins by asking whether it’s best to 404 or 410 the hacked pages, to which Mueller replies: “It doesn’t matter. The different is mostly theoretical.”

In a follow-up comment the site…

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Añadido por stanley el enero 29, 2021 a las 11:39am — No hay comentarios

Google Maps Search Trends For January 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers.

Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with searches for gyms, healthy restaurants, winter vacations, and various forms of self improvement spiking during this month.

Unique to January 2021, this set of Google Maps search data offers a look into what people are doing when they…

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Añadido por stanley el enero 29, 2021 a las 11:34am — No hay comentarios

Yandex & Baidu: Machine Learning with YATI and ERNIE

Since 2017, there has been little in terms of new  from Yandex.

However, at the end of 2020, Yandex launched a new ranking algorithm based on transforming neural networks called YATI: Yet Another Transformer with Improvements.

It may not be poetic, but YATI has been hailed as the most significant and impactful change that Yandex has made to its search ranking algorithms since the introduction of MatrixNet in 2009.

As with all new search engine…

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Añadido por stanley el enero 28, 2021 a las 11:57am — No hay comentarios

Yandex & Baidu: Machine Learning with YATI and ERNIE

Since 2017, there has been little in terms of new  from Yandex.

However, at the end of 2020, Yandex launched a new ranking algorithm based on transforming neural networks called YATI: Yet Another Transformer with Improvements.

It may not be poetic, but YATI has been hailed as the most significant and impactful change that Yandex has made to its search ranking algorithms since the introduction of MatrixNet in 2009.

As with all new search engine…

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Añadido por stanley el enero 28, 2021 a las 11:57am — No hay comentarios

How to Get Your Website Listed in Google News

As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well.

Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories.

In the past, there were several steps to being considered for listing in Google News.

Late in 2019, however, Google changed its policy and removed…

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Añadido por stanley el enero 28, 2021 a las 11:27am — No hay comentarios

Same Content in Different Formats is Not Duplicate

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.

Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same.

It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make it out to be, Mueller explains.

This topic came up during the Google Search Central…

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Añadido por stanley el enero 27, 2021 a las 9:19am — No hay comentarios

Google Warns Against Using Web Stories Teasers

Google published a blog post (and a video) with a guideline statement meant to discourage using the Web Stories format for the purpose of traffic acquisition.

The article and the video note that there are growing amount of articles recommending the use of Web Stories as a teaser, a way to encourage visitors to click through and visit the website.

According to Google, this use of the Web Stories format presents a poor user experience. Google relates that they have received…

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Añadido por stanley el enero 27, 2021 a las 9:13am — No hay comentarios

Does Google Set Limits to Search Traffic?

Google’s John Mueller answered a question about throttling traffic to sites displayed in . Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about…

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Añadido por stanley el enero 26, 2021 a las 4:53am — No hay comentarios

How to Do a Content Gap Analysis for SEO

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.

One of the most common questions I get regarding content marketing is “How do I know what to write about?”

Looking to  is one way to determine which topics to tackle on your website.

But how do you know if you are missing out on other, more lucrative opportunities?

Conducting a content gap…

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Añadido por stanley el enero 26, 2021 a las 4:47am — No hay comentarios

Google Clarifies Pause of Job Training Feature in Search

There is a long list of requirements in order to benefit from a future implementation of the Job Training feature of Google’s job search experience in Search.

A chief requirement is to use all of the required structured data.

Certificates and degree programs must lead to jobs that do not require a minimum of a bachelor’s degree and up to a two year length of classes.

Paid work programs do not have such time-based restrictions and can last longer than two…

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Añadido por stanley el enero 22, 2021 a las 1:20pm — No hay comentarios

Google Agrees to Pay French News Publishers for Content

Google has agreed to reach agreements to pay French news organizations for use of their content in Google News. The agreement follows a ruling by the French Competition Authority in April 2020 that found Google’s activities had harmed French news organizations.



Google has agreed to reach agreements to pay French news organizations for use of their content in Google News. The agreement follows a ruling by the French Competition Authority in April 2020 that found Google’s activities… Continuar

Añadido por stanley el enero 22, 2021 a las 1:14pm — No hay comentarios

A Technical SEO Guide to Lighthouse Performance Metrics

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask.



Either is an excellent option. Welcome!



For this merry adventure into demystifying developer documentation, I’ve recruited Technical SEO and Google Data Studio nerd Rachel Anderson.



Together, we’re hoping to take your performance improvement efforts from “make all the numbers green“ to some clear and meaningful action… Continuar

Añadido por stanley el enero 21, 2021 a las 4:16pm — No hay comentarios

Google Uses Faster Storage For High Demand Pages

Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.

This topic is discussed in the latest episode of Google’s Search Off the Record podcast which deals with language complexities in search index selection.

In explaining how Google builds its search index, Illyes says content is indexed on three types of storage

Illyes goes on to give…

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Añadido por stanley el enero 21, 2021 a las 3:59pm — No hay comentarios

Add Links to LinkedIn Stories With New Swipe-Up Feature

LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.

LinkedIn’s new swipe-up feature works in a similar way to what you may be accustomed to on Instagram Stories.

Available to LinkedIn Pages, and members who meet eligibility criteria, the new stories feature allows them to link out to a URL of their choice.

This creates another opportunity for LinkedIn Pages to drive traffic back to their company website, for…

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Añadido por stanley el enero 20, 2021 a las 10:46am — No hay comentarios

TikTok Beats Facebook in Time Spent Per User

For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage.

App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.

Average time spent is up for nearly every app in every market, but few are up by as much as TikTok.

TikTok ranks in the top 5 by time spent, and the rate at which it grew over the past year outpaces nearly…

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Añadido por stanley el enero 20, 2021 a las 10:39am — No hay comentarios

How Does the PRG Pattern Link Sculpting Work?

The PRG Pattern is basically a form button, like a submit button. For example, when a site visitor submits a form the form redirects the visitor to a “Thank you” page that thanks them for submitting the form.

When the person asking the question references a “button tag” what they are talking about is the button HTML element. The button HTML element is associated with forms, like a contact form, for example.

The PRG Pattern for conserving PageRank works in a similar way…

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Añadido por stanley el enero 19, 2021 a las 1:46pm — No hay comentarios

How Does the PRG Pattern Link Sculpting Work?

The PRG Pattern is basically a form button, like a submit button. For example, when a site visitor submits a form the form redirects the visitor to a “Thank you” page that thanks them for submitting the form.

When the person asking the question references a “button tag” what they are talking about is the button HTML element. The button HTML element is associated with forms, like a contact form, for example.

The PRG Pattern for conserving PageRank works in a similar way…

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Añadido por stanley el enero 19, 2021 a las 1:46pm — No hay comentarios

Google Confirms a Way to Hide Internal Links

There are legitimate reasons to hide links this way in ecommerce stores. Some stores may generate multiple URLs for the same product page. By using this method, a store owner can hide those links from Google and prevent them from having to deal with them. There are even Magento extensions that help to create these kinds of links for online stores.

Another reason for using the tactic is to keep PageRank from flowing to certain pages that don’t contribute to rankings. Examples of the…

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Añadido por stanley el enero 19, 2021 a las 1:39pm — No hay comentarios

How to Optimize Informational Copy for Ecommerce Category Pages

Learn how to optimize category pages to make the online shopping experience easier for shoppers and improve your ecommerce site's presence in search

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products.

However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to…

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Añadido por stanley el enero 18, 2021 a las 11:06am — No hay comentarios

Google Reportedly Blocking Australian News From Search

Google is reportedly admitting to blocking Australian news sites from search results following a government order to pay news publishers.

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.

The Sydney Morning Herald, which is one of the affected news sites, reports Google has admitted to removing content as part of an “experiment.”

The experiment is expected…

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Añadido por stanley el enero 18, 2021 a las 10:55am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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