El blog de Stanley (95)

Google Offers Suggestions For Avoiding Meta Description Rewrites

It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page.

Mueller lists the most likely reasons why this would occur:

  • The meta description is not relevant or useful (ie, just a collection of keywords).
  • The exact same meta description is provided across a large number of pages.
  • The meta description doesn’t match what the user is searching for, but other content on the page does.

In…

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Añadido por stanley el abril 9, 2020 a las 1:22pm — No hay comentarios

How Bing Ranks Search Results: Core Algorithm & Blue Links

it is safe to assume that Bing and Google are organized and function on similar lines.

With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.

So that’s what I did.

Below is the first interview in a series of five I did with team leads at Bing.

Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10…

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Añadido por stanley el abril 8, 2020 a las 2:08pm — No hay comentarios

Moving a Company to an SEO Focus

It seems like you have accomplished the first step in moving a company’s focus toward SEO.

The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.

IT folks are usually not marketing folks.

IT will always prioritize tasks that affect “critical systems” over SEO items.

And this makes sense.

You won’t hear screaming from your users if a meta tag isn’t…

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Añadido por stanley el abril 7, 2020 a las 1:51pm — No hay comentarios

Google Explains What’s Important For Top Rankings

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.

Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.

He then offered advice on how to fight for the top rankings.

The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.

And that’s where the publisher was mistaken.

So part of the…

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Añadido por stanley el abril 6, 2020 a las 2:27pm — No hay comentarios

Why Buying Domains Can Be Strategic

Strategic domain registration is something every business needs to understand.

Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.

This is a reasonable approach that does far more merely protecting a brand.

Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining…

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Añadido por stanley el abril 3, 2020 a las 2:31pm — No hay comentarios

Ways You Should Do Marketing Differently Today

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.

Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.

Tensions rise along with the number of Coronavirus cases reported in the news.

We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.

We follow all the guidelines and hope to settle into a new normal.

And…

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Añadido por stanley el abril 1, 2020 a las 2:00pm — No hay comentarios

How SEO Agencies Can Stay Profitable During a Downturn

Being proactive in the face of economic downturns and natural crises is critical for any business.

One thing we learned from the 2008 recession is that marketing budgets are first to get cut – shrinking up to 30%.

That is why now is an important moment for SEO agencies to focus on the productivity and well-being of their teams, and above all, good client management.

Communication and care are crucial for navigating market uncertainties while transforming processes that…

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Añadido por stanley el marzo 31, 2020 a las 12:15pm — No hay comentarios

Ways to Use Social Media to Inform Your Keyword Research

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

  • Does your social media support or even ?
  • How does optimizing for search on social media affect your profile’s chance of showing up to new users?
  • And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly…

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Añadido por stanley el marzo 30, 2020 a las 1:53pm — No hay comentarios

Google Knows Who Wrote Which Articles

Does Google care about who created specific content on the web, and do they use that information for purposes such as ranking pages on the web?

We can’t be certain of that, but Google has filed patents about authors and provided ways for content creators to indicate that they have published something somewhere.

I have been interested in authorship long before I became involved in SEO, and saw it appearing in search-related patents.

One of my favourite writers and among…

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Añadido por stanley el marzo 30, 2020 a las 1:39pm — No hay comentarios

Google Trends is Useful During Coronavirus

Coronavirus is creating extreme change. The search community is heading toward Google Trends for insights. Google Trends is becoming more useful now in this moment than at any other time.

Google Trends offers a peek into search trends as the world goes through massive upheavals due to the coronavirus pandemic.



A useful way to discover insights is to view the different time phases, like a time lapse.

Use the time settings to see the differences across your region at…

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Añadido por stanley el marzo 27, 2020 a las 1:20pm — No hay comentarios

SEO After COVID-19: Opportunities to Start Working on Now

The world is currently in a state of confusion, panic, bewilderment, and uncertainty.

With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next.

But, we are a strong group, and we will get through this.

It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised for quicker recovery.

To start…

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Añadido por stanley el marzo 26, 2020 a las 12:27pm — No hay comentarios

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

A…

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Añadido por stanley el marzo 24, 2020 a las 12:35pm — No hay comentarios

Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights.

Here are more details on each of the four new updates.

Google Ads rates creative assets with “low”, “good”, and “best” asset ratings.

Advertisers can better understand how Google defines these ratings with new tooltips.

Tooltips are displayed when hovering over a performance rating, as shown below.

A…

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Añadido por stanley el marzo 24, 2020 a las 12:35pm — No hay comentarios

Facebook Bans More Types of Ads in Response to COVID-19

Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19.

This includes ads for:

  • Hand sanitizer
  • Surface disinfecting wipes
  • COVID-19 testing kids.

Previously, Facebook had already banned ads for medical face masks.

“This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern.

In addition, if Facebook detects abuse…

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Añadido por stanley el marzo 20, 2020 a las 10:56am — No hay comentarios

Powerful Tips to Leverage SEO & PPC for Mutual Benefit

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.

Often we target the same audiences with both channels and within them find ways to align them.

In some organizations, PPC and SEO are done by the same person or people.

In others, though, there are teams that are siloed and separate from each other.

Regardless of how our paid and organic search teams or efforts are structured, we can benefit from sharing…

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Añadido por stanley el marzo 19, 2020 a las 10:32am — No hay comentarios

The Don'ts of Link Outreach

Since my son became a toddler, I’ve found myself saying, “Don’t do that!” more and more often…so, I thought I’d leverage this newfound “skill” for my column here on Search Engine Journal!

In all seriousness, I manage our blog at Page One Power and get numerous link requests each day, and I keep seeing the same mistakes or poor practices cropping up time and time again.

While it’s merely a minor annoyance for me to receive these emails, there is another person on the other end…

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Añadido por stanley el marzo 18, 2020 a las 9:45am — No hay comentarios

Google Crawl and Indexing Update March 1, 2020

In late 2019 Google announced a two-part update to how it treats nofollows. The first part that affects rankings has already happened. The second update that affects crawling and indexing rolls out on March 1, 2020.

What is the March 1 2020 Nofollow Update?

The change will affect the crawling and indexing of nofollow links. Google previously treated nofollow links as a directive. Google obeyed the nofollow link attribute and didn’t crawl or index them.

This changes on March…

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Añadido por stanley el marzo 17, 2020 a las 11:13am — No hay comentarios

Things You Should Never Do During Link Outreach

Since my son became a toddler, I’ve found myself saying, “Don’t do that!” more and more often…so, I thought I’d leverage this newfound “skill” for my column here on Search Engine Journal!

In all seriousness, I manage our blog at Page One Power and get numerous link requests each day, and I keep seeing the same mistakes or poor practices cropping up time and time again.

While it’s merely a minor annoyance for me to receive these emails, there is another person on the other end…

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Añadido por stanley el marzo 16, 2020 a las 11:06am — No hay comentarios

How to Find Unnatural Links to Your Site & What to Do About Them

Unnatural links can fall into one of two camps.

There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on.

These are the types of obvious bad links that can result in you getting a Google manual action.

Then there are the unnatural links that blur the lines – even if you don’t realize it.

The guest blog post, press releases, sitewide footer, directories, etc.

Both types…

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Añadido por stanley el marzo 16, 2020 a las 10:34am — No hay comentarios

Do Paid Links Help Sites Rank?

I believe that the average SEO and publisher are unable to understand why a site is ranking. The average SEO tends to seize on the most obvious clue, convinced that the most visible clue is the explanation. This results in a false diagnosis.

This may explain Mueller’s experience. People who don’t know how to identify why a site is ranking are self-selecting to show John their “proof” that is really just a red herring.

People with more experience understand that paid links can…

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Añadido por stanley el marzo 13, 2020 a las 6:58am — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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Why Buying Domains Can Be Strategic

Strategic domain registration is something every business needs to understand.Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.This is a reasonable approach that does far more merely protecting a brand.Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them.The goals for defensive domain registrations are limited.By…Ver más
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I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.Tensions rise along with the number of Coronavirus cases reported in the news.We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.We follow all the guidelines and hope to settle into a new normal.And that’s when entirely new fears seize us.As if all…Ver más
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