Entradas de blog noviembre 2020 (139)

We all use the Internet. We dig through websites we find in search, ditching the ones we don’t like. Many of us have our own websites, so we want users to have a good time and come back again.

Of course, you can’t please everyone. Some users will like your site’s design, others will go somewhere they feel more welcome.

What people universally like is a website that runs like clockwork. And that’s within every site owner’s reach.

The technical side of quality UX consists…

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision. This week’s Ask An SEO question comes to us from Ellis in “Parts Unknown.” Ellis asks: 

As always, the answer to this SEO question is a definitive “it depends.”

First, let’s define the situation and clarify some things.

And you do not mean “have the client’s website resolve…

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Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus…

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

So, assuming we’re talking about redirecting these other domains to the client’s primary domain…

The first questions we need to answer in this scenario are:

• Where did these domains come from in the first place?
• Has this client always had them (as in, were they the original registrant)?
• Have these…

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

So, assuming we’re talking about redirecting these other domains to the client’s primary domain…

The first questions we need to answer in this scenario are:

• Where did these domains come from in the first place?
• Has this client always had them (as in, were they the original registrant)?
• Have these…

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For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the…