Entradas de blog agosto 2020 (92)

When Does SEO Become Enterprise SEO?

When it comes to SEO for enterprise companies and working in-house, an SEO professional will start to feel overwhelmed with the growing set of keywords they optimize for and the thousands of impressions they’re seeing.

When I made the move from agency to in-house, I experienced this feeling first-hand.

With each move to a larger company as I advanced in my career, I found myself seeing the numbers and the complexity of the sites I was dealing with grow.

How…

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Añadido por stanley el agosto 31, 2020 a las 12:45pm — No hay comentarios

The 4 Pillars of Enterprise SEO Success

Enterprise companies are realizing that to be successful at SEO, they shouldn’t only be heavily focused on the technical stuff or at identifying opportunities for growth to build content around.

Companies know that they need people who can  effectively as well as with a mix of teams (technical, creative, some who know SEO and some who have no clue), all in the same room at the same time.

In addition, companies are looking for more deeper-level…

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Añadido por stanley el agosto 31, 2020 a las 12:21pm — No hay comentarios

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Añadido por boss el agosto 31, 2020 a las 9:58am — No hay comentarios

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Añadido por boss el agosto 31, 2020 a las 9:53am — No hay comentarios

Why Users Call New Facebook Design a Nightmare

Facebook rolled out a new design their interface. Facebook users reacted with not only displeasure, but actual hate. These are the reasons why so many are threatening to quit Facebook.

What may be contributing to the hate is that Facebook announced the change becomes permanent on September 1, 2020.

The Messenger icon has a sideways letter “Z” and a little tail to indicate it’s a speech bubble.

But it’s so small on a desktop that a user isn’t going to instantly…

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Añadido por stanley el agosto 28, 2020 a las 11:17am — No hay comentarios

This is Structured Data

This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you.

The goal is to demystify Schema.org structured data.

In the most general sense, Structured Data is information (data) that is organized (structured).

Organized information is what structured data is.…

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Añadido por stanley el agosto 28, 2020 a las 11:07am — No hay comentarios

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Añadido por boss el agosto 28, 2020 a las 8:33am — No hay comentarios

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Añadido por boss el agosto 28, 2020 a las 8:29am — No hay comentarios

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Añadido por boss el agosto 28, 2020 a las 8:23am — No hay comentarios

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Añadido por boss el agosto 28, 2020 a las 8:19am — No hay comentarios

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Añadido por boss el agosto 28, 2020 a las 8:10am — No hay comentarios

Must-Use Data Sources to Establish the Right Content & Keyword Focus

Data makes the digital marketing world go round.

Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind.

Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your website’s authoritativeness and organic visibility.

It’s no longer, and for that matter never has been, good enough to simply publish and share boatloads of…

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Añadido por stanley el agosto 27, 2020 a las 12:14pm — No hay comentarios

Why It's Time to Rethink How We View 'National' Rankings

In recent years, something I’ve started to think more about is the concept of “national rankings.”

Ever since I’ve been in the community, I’ve generally thought about rankings on two different geographical levels.

  • National: How are we ranking for the majority of users in this country?
  • Local: How are we ranking for users in a particular city/state?

When referring to how we’re ranking, we’d generally default to see…

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Añadido por stanley el agosto 27, 2020 a las 12:06pm — No hay comentarios

Sobre



DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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