Entradas de blog abril 2020 (93)

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It’s a common saying that “content is king. But that’s not been true for a long time now.  There’s a new focus for ranking better that exponentially improves upon publishing content.

In the past many did well cranking out content that was salted and peppered with the keywords they wanted to rank for. This was a time when site maps could rank in Google’s search results.

Some people were even repurposing old college papers and collecting ad revenue from the…

Meenaz Merchant’s official title is Principal Program Manager Lead, AI and Research, Bing.

He says simply: head of the multimedia team.

The first thing I learned is that the same team builds the algorithms for both images and videos.

That means understanding how to approach each gets a little simpler – they will have a similar approach and probably be looking at similar features in a similar manner.

They also run the camera search (reverse image search) algorithm.…

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If other major events in history are any indication, the Coronavirus will have several far-reaching and enduring impacts on the way we lead our lives.

There is one impact that is both major and likely: there will be a lasting surge in the number of people who work from home.

The good news is: moving toward a virtual workforce will be one positive outcome of an otherwise devastating event.

In this post (and accompanying infographic, which you can find by scrolling to the…

Google’s Search Quality Raters Guidelines are a document given to people that Google employs for the sole purpose of rating websites.

The guidelines outline the conditions and elements that need to be considered, and how the site should be rated, by that person.

In essence, Google has hired many thousands of people to rate websites and record whether the site is good or bad across a variety of areas.

Now, it is important to understand that these people have no impact on…

To compile their findings, it’s sent to over 1,000 unique bloggers and content marketing specialists.

Naturally, it’s packed with valuable information, graphs, and tidbits that can transform your outlook on content creation.

But reading a 5,000+ word blog post and deciphering the meaning of dozens of graphs is time-consuming.

And remembering all of it down the line without taking copious, detailed notes? Slim chance.

So, I did it for you!

Here are the…

The information in the book is not up to date. However it provides a deep dive into PageRank that goes deeper than seen in most any other publication.

There are seven chapters and almost 100 pages devoted to mining the depths of what PageRank is about.

Aside from the focus on PageRank, the book provides a good overview of some basic and general factors related to how search engines crawl and rank web pages.

The book offers nearly one hundred pages about how PageRank…

Google Ads has announced their Call Only ads now offers advertisers the option to include a link to their website.

This announcement also coincides with a renaming of the offering from “Call Only Ads” to simply “Call Ads.”

The “visit website” option will make the ad unit slightly larger, with the main headline of the ad still resulting in a phone call.

Previously Call Only ads limited functionality to a single clickable headline, which would automatically dial the phone…

An internal email reveals that Google is cutting up to 50% of its marketing budget for the second half of 2020.

The cuts to the marketing budget may indicate that the COVID-19 pandemic is affecting its businesses.

This development comes less than a week from when Google is scheduled to discuss the first quarter 2020 financial results on April 28th.

So it follows that cutting back on the marketing budget may not affect support for current customers and…