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It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page.

Mueller lists the most likely reasons why this would occur:

• The meta description is not relevant or useful (ie, just a collection of keywords).
• The exact same meta description is provided across a large number of pages.
• The meta description doesn’t match what the user is searching for, but other content on the page does.

In…

High quality backlinks pointing to a website are one of the most important search ranking factors. When other high quality websites link to a website, it sends positive signals to search engine crawlers, telling them the linked-to website is valuable, useful, and a result searchers would be happy to find. All of these factors help improve the linked-to website’s search rankings.…

Who do you trust most?

Your parents, siblings, spouse or lifelong friends may come to mind.

They’ve been there for you so many times over the years.

They give you valuable advice and recommendations, and you’re certain they have your best interest at heart.

High Trust Flow websites have earned this level of trust from search engines.

They’ve built up a strong reputation over the years.

They’ve proven themselves to be authorities in their given niche.…

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it is safe to assume that Bing and Google are organized and function on similar lines.

With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.

So that’s what I did.

Below is the first interview in a series of five I did with team leads at Bing.

Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10…

It seems like you have accomplished the first step in moving a company’s focus toward SEO.

The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.

IT folks are usually not marketing folks.

IT will always prioritize tasks that affect “critical systems” over SEO items.

And this makes sense.

You won’t hear screaming from your users if a meta tag isn’t…

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In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.

Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.

He then offered advice on how to fight for the top rankings.

The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.

And that’s where the publisher was mistaken.

So part of the…

Strategic domain registration is something every business needs to understand.

Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.

This is a reasonable approach that does far more merely protecting a brand.

Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining…

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I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.

Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.

Tensions rise along with the number of Coronavirus cases reported in the news.

We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.

We follow all the guidelines and hope to settle into a new normal.

And…