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How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy. It gets even more romantic when my blog and name are featured in a prestigious site. That’s what guest blogging is all about. Fame. Reputation. Success. But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit. Ready to dive in? The Rocky History of Link…Ver más
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13 Ene
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A Year of Link Building Tips

Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links. in the past, Google’s algorithm was tuned for statistical signals to indicate something is normal versus spam, counting of links to determine what is…Ver más
3 Ene
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Reasons Why Every Link Campaign Is Unique

Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.Not one of them has been the same as any of the others.Sure, they all have similarities.Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.What’s different?No one is starting from the exact same point. Some clients want to be found where their competitors are. Some don’t. Some like to track everything their competitors do and replicate it.We’ve had…Ver más
13 Dic 2019
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Most Common Roadblocks to Link Building Success

When done successfully, link building can lead to some truly stellar results.We know that links are extremely important for SEO, especially given all of the buzz in the search community around the November 8, 2019, Google algorithm update and how it may have been strongly related to site links (though Google’s John Mueller warned against jumping to this conclusion).While link building should unquestionably be a part of your overall SEO (and business) strategy, it takes time, planning, and…Ver más
10 Dic 2019
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What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.Learning how to reclaim lost links will help to:Regain link value.Build your link profile.Improve your site’s SEO and…Ver más
2 Dic 2019
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How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs.Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service.Using testimonials and reviews as a link building tactic, however, is often overlooked.It’s such a simple and straightforward method, which may be one of the reasons it tends to be an after-thought:It seems too easy!Well, yes – it…Ver más
27 Nov 2019
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Tips to Boost Your Google My Business Profile

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your  local search competitors?If not, here are some major points to consider when boosting your GMB presence.Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers.Think about how you might go about weeding through a large selection of local general contractors if you have never employed…Ver más
25 Nov 2019
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19 Nov 2019
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Reciprocal Links: Do They Help or Hurt Your SEO In 2019?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years.Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all.However, the way reciprocal links appear on sites today is different from 20 years ago.In my research for this article, I found an insightful  link building strategy done by Ahrefs, which states…Ver más
18 Nov 2019
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8 Nov 2019
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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book?I know… it’s practically an ancient artifact. But it was useful, in its time.Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the back of the book – to the “yellow pages” – to search for local businesses.Now, phone books are practically obsolete. You search online for the product or service you need, and when you include your location, you…Ver más
30 Oct 2019
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27 Oct 2019

El blog de Stanley

Google Introduces a New Shopping Section in Search Results

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.

When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories.

While browsing the popular products section users can filter results by style, department, and size. After selecting a…

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Publicado el enero 21, 2020 a las 10:44am

Google Ends Rich Results for Data-Vocabulary

Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results.

All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data.

Data-Vocabulary.org Structured Data is Google’s implementation of structured data introduced in 2009. It was superseded by Schema.org's structured data two years later in…

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Publicado el enero 21, 2020 a las 10:00am

The SEO Basics You Need to Know in 2020

In the field of SEO, it’s safe to say that things are always changing.

Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords.

Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on.

There are a number of strategies that one must use to be successful in…

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Publicado el enero 20, 2020 a las 12:10pm

Things to Review in Your Google Display Campaigns

The end of year is always a good idea to review your Google Display campaign settings, evaluate performance, and do some tidying up.

Google Display Only campaigns can be less needy than search campaigns, but they deserve love, too.

I like to take a look back at the previous year’s performance to identify trends that may not have been as obvious in a 30-, 60- or 90-day view.

Let’s look at a few ways to make sure your Google display campaigns are in tip-top shape for…

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Publicado el enero 20, 2020 a las 11:03am

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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100% Instant Approval Free Guest Posting Sites List 2020

Guest blogging is also popular as a guest posting. It is one of the valuable parts of SEO off-page activities in which a content writer writes for another website of a company. Being one of the beneficiary parts of search engine optimization, it helps in establishing links, authority, and exposure with a chance of building a strong relationship of the same industry. It is just a like a two-way highway where you decided to make your presence on someone's website but in return should be ready to…Ver más
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