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Why Buying Domains Can Be Strategic

Strategic domain registration is something every business needs to understand.Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.This is a reasonable approach that does far more merely protecting a brand.Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them.The goals for defensive domain registrations are limited.By…Ver más
3 Abr
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Ways You Should Do Marketing Differently Today

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.Tensions rise along with the number of Coronavirus cases reported in the news.We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.We follow all the guidelines and hope to settle into a new normal.And that’s when entirely new fears seize us.As if all…Ver más
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31 Mar
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Google Trends is Useful During Coronavirus

Coronavirus is creating extreme change. The search community is heading toward Google Trends for insights. Google Trends is becoming more useful now in this moment than at any other time.Google Trends offers a peek into search trends as the world goes through massive upheavals due to the coronavirus pandemic.A useful way to discover insights is to view the different time phases, like a time lapse.Use the time settings to see the differences across your region at the 12 month, 90 day, 30 day,…Ver más
27 Mar
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SEO After COVID-19: Opportunities to Start Working on Now

The world is currently in a state of confusion, panic, bewilderment, and uncertainty.With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next.But, we are a strong group, and we will get through this.It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised for quicker recovery.To start thinking about strategic planning…Ver más
26 Mar
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24 Mar
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Facebook Bans More Types of Ads in Response to COVID-19

Facebook is banning more types ads for products people need to stay safe and prevent the spread of COVID-19.This includes ads for:Hand sanitizerSurface disinfecting wipesCOVID-19 testing kids.Previously, Facebook had already banned ads for medical face masks.“This is anther step to protect against inflated prices and predatory behavior we’re seeing,” says Facebook’s Rob Leathern.In addition, if Facebook detects abuse around these products in organic posts, that content will be removed too.…Ver más
20 Mar
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Powerful Tips to Leverage SEO & PPC for Mutual Benefit

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.Often we target the same audiences with both channels and within them find ways to align them.In some organizations, PPC and SEO are done by the same person or people.In others, though, there are teams that are siloed and separate from each other.Regardless of how our paid and organic search teams or efforts are structured, we can benefit from sharing specific data, tactics, and…Ver más
19 Mar
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11 Mar
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Unnatural Links to Your Site: How to Find Them & What to Do About Them

Unnatural links can fall into one of two camps.There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on.These are the types of obvious bad links that can result in you getting a Google manual action.Then there are the unnatural links that blur the lines – even if you don’t realize it.The guest blog post, press releases, sitewide footer, directories, etc.Both types can lead you down the path toward a Google…Ver más
10 Mar
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20 Feb

El blog de Stanley

Google Offers Suggestions For Avoiding Meta Description Rewrites

It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page.

Mueller lists the most likely reasons why this would occur:

  • The meta description is not relevant or useful (ie, just a collection of keywords).
  • The exact same meta description is provided across a large number of pages.
  • The meta description doesn’t match what the user is searching for, but other content on the page does.

In…

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Publicado el abril 9, 2020 a las 1:22pm

How Bing Ranks Search Results: Core Algorithm & Blue Links

it is safe to assume that Bing and Google are organized and function on similar lines.

With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.

So that’s what I did.

Below is the first interview in a series of five I did with team leads at Bing.

Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10…

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Publicado el abril 8, 2020 a las 2:08pm

Moving a Company to an SEO Focus

It seems like you have accomplished the first step in moving a company’s focus toward SEO.

The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.

IT folks are usually not marketing folks.

IT will always prioritize tasks that affect “critical systems” over SEO items.

And this makes sense.

You won’t hear screaming from your users if a meta tag isn’t…

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Publicado el abril 7, 2020 a las 1:51pm

Google Explains What’s Important For Top Rankings

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.

Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.

He then offered advice on how to fight for the top rankings.

The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.

And that’s where the publisher was mistaken.

So part of the…

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Publicado el abril 6, 2020 a las 2:27pm

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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Why Buying Domains Can Be Strategic

Strategic domain registration is something every business needs to understand.Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.This is a reasonable approach that does far more merely protecting a brand.Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them.The goals for defensive domain registrations are limited.By…Ver más
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The Tiger King Joe Merch

The Tiger King Joe Merch, The Tiger King Joe T Shirt,The Tiger King Joe T Shirts, The Tiger King Joe Shirt, The Tiger King Joe Shirtshttps://teespring.com/stores/the-tiger-king-joe-merchhttps://teespring.com/stores/the-tiger-king-joe-merch…Ver más
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Ways You Should Do Marketing Differently Today

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19.Every day, we face a new reality, adjusting the way we live and work, walking the line between precaution and panic.Tensions rise along with the number of Coronavirus cases reported in the news.We stock up on groceries, make sure that our loved ones are safe, and overhaul our daily routines.We follow all the guidelines and hope to settle into a new normal.And that’s when entirely new fears seize us.As if all…Ver más
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