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How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy. It gets even more romantic when my blog and name are featured in a prestigious site. That’s what guest blogging is all about. Fame. Reputation. Success. But it’s more than that. In fact, you can use guest blogging as a powerful strategy in your link-building toolkit. Ready to dive in? The Rocky History of Link…Ver más
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A Year of Link Building Tips

Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success.The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links. in the past, Google’s algorithm was tuned for statistical signals to indicate something is normal versus spam, counting of links to determine what is…Ver más
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Reasons Why Every Link Campaign Is Unique

Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.Not one of them has been the same as any of the others.Sure, they all have similarities.Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.What’s different?No one is starting from the exact same point. Some clients want to be found where their competitors are. Some don’t. Some like to track everything their competitors do and replicate it.We’ve had…Ver más
13 Dic 2019
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Most Common Roadblocks to Link Building Success

When done successfully, link building can lead to some truly stellar results.We know that links are extremely important for SEO, especially given all of the buzz in the search community around the November 8, 2019, Google algorithm update and how it may have been strongly related to site links (though Google’s John Mueller warned against jumping to this conclusion).While link building should unquestionably be a part of your overall SEO (and business) strategy, it takes time, planning, and…Ver más
10 Dic 2019
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What Is Link Reclamation & How to Regain Lost Link Value

Link reclamation is an integral part of an effective SEO strategy, but it can seem intimidating if you don’t understand what it is, or why it’s important.Building links isn’t an easy task, so when your hard-earned links suddenly vanish or when you find a broken backlink, it can be frustrating, it devalues your SEO efforts, and it’s damaging to your site’s overall credibility.Learning how to reclaim lost links will help to:Regain link value.Build your link profile.Improve your site’s SEO and…Ver más
2 Dic 2019
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How to Build Links Using Testimonials & Reviews

Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs.Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service.Using testimonials and reviews as a link building tactic, however, is often overlooked.It’s such a simple and straightforward method, which may be one of the reasons it tends to be an after-thought:It seems too easy!Well, yes – it…Ver más
27 Nov 2019
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Tips to Boost Your Google My Business Profile

Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your  local search competitors?If not, here are some major points to consider when boosting your GMB presence.Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers.Think about how you might go about weeding through a large selection of local general contractors if you have never employed…Ver más
25 Nov 2019
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19 Nov 2019

El blog de Stanley

How to Use Stock Photo Libraries for Link Building

Building links is one of the most challenging areas in SEO, and building links on autopilot is nigh on impossible if you’re not a huge brand.

So when an opportunity comes along that allows you to do this it’s one to grab with both hands.

This is the experience I had when we came across link building with stock photo libraries.

It combined two of the biggest challenges we face; building links and finding good photos for blog content we write.

As an agency that…

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Publicado el enero 28, 2020 a las 10:31am

Google Responds to Criticism Regarding Desktop Search Changes

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results.

Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results.

Google claims the new “Ad” label is more prominent, though many would argue (and have argued) it makes paid results virtually indistinguishable…

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Publicado el enero 28, 2020 a las 9:06am

Google January 2020 Core Update is Rolling Out Imminently

Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.”

Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically.

When explaining how core updates work, my favorite analogy to reference is this one from Google:

Let’s break down this analogy. If…

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Publicado el enero 28, 2020 a las 7:39am

Google January 2020 Core Update is Rolling Out Imminently

Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.”

Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically.

When explaining how core updates work, my favorite analogy to reference is this one from Google:

Let’s break down this analogy. If…

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Publicado el enero 28, 2020 a las 7:17am

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DESDE ISLA DE PASCUA MAGDALENA NOVOA V.Los primeros quince días de febrero se celebra la Tapati en Isla de Pascua, una fiesta que muchos no conocen, y que representa una de las mayores expresiones culturales de la Polinesia.Desde hace más de cuarenta años este encuentro reúne a los pascuenses tras un objetivo: revivir sus antiguas tradiciones y transmitirlas a los más jóvenes, mediante competencias destinadas a elegir a la reina del año entre las familias participantes. Los turistas se sorprenden al ver la capacidad de organización de los Rapa Nui, que dedican, durante meses, su tiempo libre a concretar con éxito las más de 50 pruebas ancestrales que conforman esta festividad.De día, diversos rincones de la Isla reciben al público y a los concursantes que participan en competencias como la triatlón rapa nui -carrera con cuelgas de plátano, posta y canotaje- que se mezcla con expresiones artísticas, como tallado en piedra y madera, confección de collares de conchas y coronas de flores, entre otras. Y, a las 21:45 horas, el escenario, ubicado en Hanga Roa, decorado este año con pinturas inspiradas en la leyenda del hombre pájaro, llena de color la noche, mientras que la música y los bailes, interpretados por los clanes participantes, animan a los más de 4.000 asistentes, entre rapa nui y turistas.La Tapati es una fiesta hecha por y para los pascuenses, una enciclopedia de su historia relatada en Rapa Nui, y si bien el idioma priva a los visitantes de conocer el secreto que encierran las letras de las canciones o el tema de las obras, resalta el misticismo de una Isla que, por siglos, ha cautivado a quienes se han aventurado a cruzar 3.700 kilómetros por el Océano Pacífico y vivir una experiencia inolvidable en el ombligo del mundo.

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On-page optimization tips for boosting your rankings

On-page optimization (also known as on-page SEO) is the practice of optimizing your individual web pages for both search engines and the people who visit your page from a search engine results page (SERP). The term on-page optimization encapsulates any changes you make to the content on your page or in the HTML markup behind the scenes to make your page more relevant to search engines and their users.arabiangazette.com…Ver más
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