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It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page.
Mueller lists the most likely reasons why this would occur:
Publicado el abril 9, 2020 a las 1:22pm
it is safe to assume that Bing and Google are organized and function on similar lines.
With that in mind, if Google won’t tell us much about how the algorithms function, I figured that asking Bing is the solution if I wanted to better understand.
So that’s what I did.
Below is the first interview in a series of five I did with team leads at Bing.
Dubut states quite categorically that the foundation of every single results page on a modern search engine is the “10…Continuar
Publicado el abril 8, 2020 a las 2:08pm
It seems like you have accomplished the first step in moving a company’s focus toward SEO.
The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.
IT folks are usually not marketing folks.
IT will always prioritize tasks that affect “critical systems” over SEO items.
And this makes sense.
You won’t hear screaming from your users if a meta tag isn’t…Continuar
Publicado el abril 7, 2020 a las 1:51pm
In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings.
Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct.
He then offered advice on how to fight for the top rankings.
The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings.
And that’s where the publisher was mistaken.
So part of the…Continuar
Publicado el abril 6, 2020 a las 2:27pm